Marketing Manager France, UK & Ireland (all genders)

THE ROLE & THE TEAM

As a Marketing Manager for France, the United Kingdom and Ireland, you will position Zalando as the leading online shop for fashion in those markets. You will manage all local marketing activities to further develop our brand KPIs and make Zalando a love brand, you will act as the guardian of the Zalando brand by ensuring consistency in communication across the different touchpoints.

This role is Berlin based and relocation is necessary. 

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. ​

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHY YOU SHOULD BE INTERESTED…

• The Marketing Manager identifies key customers, trends and competitive insights to guide decision making across the whole Zalando and multiple stakeholders, analyses and identifies commercial marketing levers to drive customer and business growth in the markets and monitor in depth the markets and competitive landscape dynamics

• Manage local marketing budget aiming at maximising effectiveness of our investment across all channels

• Plan, orchestrate and execute an annual marketing plan in close alignment and collaboration with various company stakeholders and teams, support translation of the plan into efficient and optimised media strategy and individual media plans in collaboration with the media team

• Roll-out and amplify Zalando global campaigns in the local markets driving their relevance towards local customers and fit for commercial priorities, activate and amplify Zalando propositions (e.g. fashion, designer, etc.) securing market relevant mix 

• Plan, brief, execute and track local activations leveraging multiple touchpoints (from paid media, influencers, content creators to owned channels, newsletters, partnerships and sponsorships) in collaboration with various cross-functional stakeholders and expert teams (ex. consumer PR, corporate communications, retail etc.)

• Manage local agencies supporting Zalando in the growth journey (creative agency / IM agency / media agency with media team collaboration)

WE'D LOVE TO MEET YOU IF

• You are a seasoned marketing generalist with solid experience (3-5 years of professional experience), preferably in e-commerce fashion industry with proven track record in executing annual marketing plan contributing to strengthening brand funnel development and brand equity

• You speak perfectly French fluently (native / mother tongue language) and are fluent in English

• Deep knowledge of the French market (focus market) to win the hearts & minds of our consumers further, you can provide insights into the local competitive landscape and market trends. Knowledge of the UK & Irish markets is a plus.

• You have an experience in end-to-end full funnel campaign execution and worked with creative and media agencies 

• Good understanding of the various Offline and Online Marketing Channels and Media, good knowledge of the influencer landscape

• You have analytical skills to take into consideration competitive landscape, market, consumer insights and trends with ability to translate them into synthetic and actionable market marketing strategy and plan of initiatives driving growth

• You are experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment and at the same time you are a team player, well organised and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year (for Zalando SE)

• Relocation assistance available (subject to prior agreement)

• Family services, including counselling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us

Please note that all applications must be completed using the online form - we do not accept applications via email.