Marketing Manager - Global Libraries & Education

Description

Position at OverDrive

The OverDrive Global Libraries & Education Marketing Manager's responsibilities include leading the marketing strategy and execution in support of our international, professional, and academic markets. The successful Manager will deeply understand and will be willing to learn more about these diverse markets and will develop and execute (or work with market-specific agencies to develop and execute) creative, innovative, and actionable marketing and media campaigns to accomplish business unit objectives in each market. The person in this position will lead the OverDrive Global Library & Education marketing team and work cross-functionally to conceive and operationalize campaigns supporting the business unit.

Responsibilities:

• Collaborate with Global Libraries & Education business unit leadership to deeply understand target audiences, revenue goals and KPIs. Help define revenue, customer retention, and market share goals. Devise and iterate on the customer journey for the business unit. Develop strategies and plans to reach and engage markets through campaigns and initiatives.
• Develop deep understanding of the business unit through primary and / or secondary research and apply ongoing market insights to improve strategies, plans and messages. Travel to meet partners or attend trade shows may be required to deepen knowledge of unique markets.
• Design the marketing and demand generation strategy that achieves the business unit's lead generation, opportunity pipeline, onboarding, and utilization goals.
• Serve as project manager for all initiatives or campaigns in specific market. Establish and maintain relationships and good communication in coordination with key internal department members to carry out and ensure maximization of marketing campaign goals, timelines and budgets.
• Research and understand the competitive landscape and collaborate with the Product team to understand the product roadmap, partner-impacting releases, and determine appropriate messaging channels, message, and delivery.
• Collaborate with the Publisher Account Services team to ensure content promotion opportunities are woven through the business unit marketing plans, and to understand and support revenue goals of the suppliers that serve the business unit.
• Collaborate with Sales leadership to determine the sales enablement tools and resources sales teams need in support of product releases, content promotions, and other marketing campaigns.
• Develop a strategy and vision with corresponding budget and resource plan that supports business priorities and leads to growth. Own the business unit's marketing budget and ensure that all campaigns are executed within the established budget and maintain production schedules.
• Align with marketing and sales teams to establish marketing qualified lead (MQL) criteria, volume estimates, service level agreements (SLA), and sales acceptance criteria.
• Establish lead scoring & grading criteria in partnership with marketing and sales stakeholders.
• Measure results and evaluate the effectiveness of all responsible campaigns and initiatives, and use that information to drive better, more effective campaigns.
• Manage the business unit Marketing team to develop and execute a marketing channel strategy and generate creative, compelling, and innovative marketing campaigns and drive flawless execution against KPIs and performance forecasts. Set team goals, hire, coach, and mentor team members.
• Create and adapt existing marketing campaign assets tailored for target markets, including coordination of translation and adaptation of images to fit international markets and writing compelling copy for market-specific marketing assets.

Requirements:

• 7+ years of experience in Marketing.
• Experience driving marketing strategy across inbound and outbound channels.
• Excellent verbal and written communication skills, including copywriting and content marketing; strong listening skills.
• Strong project management skills.
• Strong attention to detail with excellent organizational and multi-tasking skills.
• Self-directed, tactful and diplomatic with a clear, courteous and professional manner.
• Possess a solid understand of Google Analytics and Google Marketing Platform, certification preferred.
• Experience driving effective social media campaigns preferred.
• Excellent analytical skills, with the ability to identify business recommendations, pain points and opportunities.
• Strong leader, with the ability to mentor and coach a team, and the ability to influence cross-functional team members and senior leaders.
• Creative, innovative, and an outside-the-box thinker.

What's Next:

As you've probably guessed, OverDrive is a place that values individuality and variety. We don't want you to be like everyone else, we don't even want you to be like us-we want you to be like you! So, if you're interested in joining the OverDrive team, apply below and tell us what inspires you about OverDrive and why you think you are perfect for our team.

OverDrive values diversity and is proud to be an equal opportunity employer.#LI-Hybrid

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