Marketing Manager, Global Podcasts

Love podcasts?  We do too!  As a Marketing Manager in Sony Music Entertainment’s Global Podcast Division, you will join a dynamic group of creators, producers and business leaders who are passionate about building premium content in the fast-growing podcast space.

As Marketing Manager, you will craft the strategy and oversee planning, development and execution of innovative initiatives that drive downloads and subscriptions for our growing slate of shows.  The ideal candidate is a strategic and creative thinker who can combine their marketing experience, analytical skills, and audience insights to engage listeners across various mediums including podcast audio, brand partnerships, OOH, and digital and social platforms.

Working closely with our rapidly growing production, talent, and creative teams, along with our broader marketing team in London and New York, you will create breakthrough initiatives to generate awareness of our growing podcast offering and ensure our shows are a must-listen for audiences around world.

This role will be based in Los Angeles and will report to the LA-based Marketing Director.

   Marketing campaign planning and delivery:

• Oversee and create launch strategies to exceed audience targets for new podcasts and grow listenership for existing shows and back-catalog episodes
• Work closely with research and insights to define target audiences and better understand interests and behaviours that drive podcast consumption. Utilize experience and data-driven thinking to interpret and communicate findings
• Oversee the development and execution of 360 campaigns from start to finish:
  • Lead ideation and develop campaign launch strategy
  • Oversee the development of tile art and digital and social creative assets
  • Collaborate with production to write engaging show descriptions, promo copy and scripts
  • Partner with the media planning team to secure off-network, advertising placements, traffic assets, and manage production timelines of all paid and organic campaigns across traditional, digital, and social media platforms
• In collaboration with the subscriptions team, drive growth experiments, acquisition, funnel optimization and testing plans to deepen the relationship with listeners and drive scalable results
• Possess a demonstrated ability and willingness to roll up sleeves and execute to get the job done while continuing to think big

• 4-5 years of experience in marketing, ideally with a background in media or entertainment marketing
• A demonstrated track record of creating and executing effective marketing campaigns, with demonstrable ROI
• Experience driving direction and alignment with various internal and external cross-functional teams
• Equally creative and analytical, with exceptional communication skills
• Ability to multi-task at a fast pace
• Excellent organizational, verbal, and written communication skills
• Ability to excel in a lean, fast-paced work environment – with self-initiative and self-confidence
• You embrace creativity, aim high and push boundaries
• Can do, no task is too small attitude
• Hands on team player
• Passion for podcasts / audio-led entertainment and a desire to continue to build your career in this industry.

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

This position requires that the job candidate be fully vaccinated against COVID-19.  Please note that an applicant will be considered fully vaccinated two weeks after their second dose in a 2-dose vaccine series (Pfizer or Moderna), or two weeks after a single-dose vaccine (Johnson & Johnson’s Janssen vaccine).  The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccine status or any indication of a possible request for an accommodation when submitting your application materials.  If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.