Marketing Manager, HIMSS Conference

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets creates platforms for industries to trade, innovate and grow. We provide customers and partners around the globe with opportunities to engage, experience, and do business through face-to-face exhibitions, specialist digital content, and actionable data solutions. As the world’s leading exhibitions organizer, with over 500 international events, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year.

What are we looking for? 

HIMSS Global Health Conference & Exhibition by Informa Markets is looking for a Marketing Manager, Content and Conference. At HIMSS Global Health Conference & Exhibition, we believe remarkable talent, enthusiasm, and creative thinking add up to great work. This role is a key contributor to influencing attendance growth for the overall event through the focused promotion of the conference and education program. This role will lead conference marketing activities, managing deliverables, budget, tracking and reporting, and will also be responsible for maintaining and coordinating all related marketing deadlines within internal teams. The ideal candidate will be collaborative in nature, with a demonstrated sense of urgency, and have experience in marketing to executive and senior leadership audiences in healthcare IT. They will also have experience in planning and executing deliverables including copywriting, email creation and website updates in a timely manner. 

Roles & Responsibilities: 

• Manage annual promotional schedules for conference program marketing ensuring deadlines are met 
• Weekly reporting of marketing activities to key stakeholders 
• Oversee marketing for conference program including schedules and speakers 
• Write compelling copy for web, email, search campaigns, display advertisements, and social media surrounding marketing the conference program 
• Manage production of printed collateral distributed on-site 
• Collaborate with internal and external design teams to maintain campaign consistency 
• Work directly on audience development programs to grow conference registration 
• Work with Content and Programming team to define key segments that align with conference themes 
• Establish audience personas and messaging based on identified segments 
• Analysis of cost per registration and tracking of registrations by marketing channel 
• Be front-facing, professional and attentive at in-person event 
• Travel to industry events as needed 
• Special projects as needed 

• 3-6 years of experience in marketing related positions 
• Ability to develop and manage budgets and multiple project timelines 
• Experience marketing within healthcare or health IT 
• High level of proficiency in the use of computer software including Microsoft and Adobe products (Experience with Adobe Creative Cloud a plus) 
• Experience with marketing automation tools (Eloqua, Marketo, HubSpot) for multi-step email campaigns 
• Experience with content management systems to update website content (AEM, WordPress, Wix) 
• Experience with Analytics tools for measuring web performance (Adobe Analytics, Google Analytics) 
• Experience with social media management tools (Sprout Social, Hootsuite) 
• Superior attention to detail and outstanding organizational and prioritization skills 
• Experience identifying process improvement and being adaptable to change 
• Excellent copywriting skills to be utilized for attendee and exhibitor marketing campaigns across niche B2B markets 
• Strong team player who interacts well with external clients, vendors, and internal teams 
• Previous tradeshow or conference experience strongly preferred 

We offer:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Employee Stock Purchase Program
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnerships
• The pay range for this position is $76,500 - $95,000 depending on experience. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.