Marketing Manager, Home
Job Description
Dotdash Meredith is seeking a Marketing Manager to join our Lifestyle team, contributing to the brand and category strategy for our Home vertical. In close partnership with the Lifestyle Sales team, you will manage the pre-sale process and play a strategic role in driving revenue growth with advertising partners. This position reports to the Director, Marketing on the Home/CPG vertical.
About Your Contributions:
- Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Home/CPG vertical
- Brand Strategy: Collaborate to drive brand positioning, brand franchises, and sellable opportunities for our Home brands
- Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
- Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals effectively communicate our unique value proposition
- Sales Partnership: Develop strong relationships with the sales team to become experts on their business; provide support on client calls, as needed
About You:
- 3 - 5 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Home Category a plus
- Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)
- You're an excellent communicator, who remains poised under pressure and can tailor messages for different audiences
- You have an understanding of digital advertising landscape, products, and trends; understanding of programmatic marketplace and SEO best practices a plus
- You are a true self-starter - provide proactive ideas, understand organizational goals, and move initiatives forward
- You are comfortable working in a fast paced environment
About Us:
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.
Dotdash Meredith embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit, and business needs. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Date Posted
09/16/2022
Views
6
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