Marketing Manager II

Marketing Manager IIChicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Marketing Manager IIon our Health Solutions team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

As aMarketing Manager II you willDevelop and execute marketing plans that align with business unit objectives for AMA Health Solutions. Plans will include owned (website and email), paid media (print and digital, SEM/PPC), earned media, and social media, as well as online, hybrid and live events to meet measurable business goals for awareness, engagement, and conversion. Establish key ROI and KPIs, manage the budget and timeline, and drive alignment and successful communications across the organization.

RESPONSIBILITIES:

Marketing Plan Implementation

• Create and manage promotional calendars that ensure timely and accurate deployment of campaigns and alerts across all channels.
• Coordinate, collaborate and maintain effective communications with internal and external stakeholders to ensure awareness, cohesion and alignment on implementation of marketing plans and tactics.
• Work closely with core line of business team including operations, sales, product managers, project managers, and digital platform owners to deliver content on marketing calendars to align on timing/release of educational programming and marketing content.
• Work with cross functional teams on GTM tactics for key product launches.
• Align with other AMA business units and partners to execute marketing tactics on AMA channels.

Marketing Development

• Create a range of marketing materials, ensuring assets are disseminated and leveraged through all appropriate channels including sales and partners.
• Ensure all marketing assets adhere to current co-branded guidelines.
• Collaborate with internal and external design functions to develop high quality creative assets for dissemination in online web sites and print materials supporting and driving digital engagement.

Marketing Performance Tracking

• Execute and leverage market research and market insights to build and enhance marketing plan and strategy.
• Monitor and analyze performance of marketing tactics, customer feedback, and market trends and interpret results to inform and recommend business, marketing, product and content strategies and plans.
• Work with key internal stakeholders to execute testing plans to inform messaging and campaign design enhancements.
• Adjust campaigns in real time to daily and weekly analytic trends as they evolve.
  May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree in marketing or related field required, relevant Master's degree a plus.
2. Minimum 5 years of overall digital marketing experience required; health care and/or association experience a plus.
3. Minimum 3 years' experience with owned, paid and social media required; SEO/SEM, PPC, display, programmatic, re-targeting and other digital tactics preferred.
4. Experience with product launches including coordination of timelines and alignment of all critical stakeholders.
5. Experience reporting and making real-time marketing decisions based on data-driven analytic tools including but not limited to Salesforce Marketing Cloud, and Google Analytics.
6. Experience with project management tools such as Asana.
7. Demonstrated ability to write promotional content and value propositions for a variety of audience types.
8. Strong ability to use persuasive techniques to present ideas (in writings or verbal) through reason and logic, in order to influence the audience. Analytical and creative individual with excellent communications skills (written and verbal).
9. Strong ability to analyze data and provide market insights to optimize path to conversion. Experience in A/B testing.
10. Knowledge of marketing automation platforms preferred.
11. Up to 20% travel required.
12. AMA's safety and policy protocols require proof of full vaccination against COVID19 for employment at AMA (including booster when eligible). Employees may apply for a religious or medical exemption from getting the vaccine.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION