Marketing Manager - Investments Business

Job Description

WTW has bold ambitions - we want to be the best company we can be for our colleagues and clients. We're a leading global people, risk, and capital company with the industry's most accomplished and aspiring talent. Join our Marketing team if you want to work with inspiring people on exciting assignments and expand your career.

The role of Marketing at WTW is two-fold to support the company's growth and revenue goals and protect and promote a consistent global brand. As trusted partners to all business segments and regions, the marketing group functions as an integrated global team providing comprehensive support through well-planned and executed marketing campaigns.

In this position, you will report to a Marketing Director and support the broader Health, Wealth & Career (HWC) segment with a focus on the Investments business which helps institutional investor clients manage their retirement asset portfolios optimally - tailored to their goals, cost-effective and with strong returns and controlled risk. The role will include activities that are both global and North America-specific in scope.

The role holder will need to develop strong working relationships with business stakeholders, understand the business and go-to-market priorities and be a strong communicator to ensure marketing provides proper global support. Together with senior business leaders and marketing colleagues worldwide, a successful candidate in this role will bring thought leadership, collateral, webcasts, events, and a compelling digital presence to life with a primary goal of bringing marketing automation activities and best practices in the B2B space to our Investments and other HWC businesses

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

The Role

• Devise and deliver strategic marketing plans by collaborating with business leaders and relevant marketing colleagues across key Investments and other HWC businesses globally
• Provide informed advice and guidance on marketing programs and supporting tactics, including digital marketing activities, event marketing, thought-leadership, 3rd party partnerships, and initiatives
• Create demand for HWC businesses by mapping out comprehensive marketing funnels that generate leads and improve conversion rates (e.g., through use of use of marketing automation tools like Marketo)
• Drive innovation and use digital engagement strategies proven by formal testing strategies and metrics.
• Evaluate marketing campaigns and activities, assess effectiveness against KPIs and use this to guide and improve future marketing initiatives
• Communicate effectively with internal clients and marketing colleagues to set expectations, promote client-ready solutions and coordinate/leverage activities
• Lead coordination and prioritization of thought-leadership content plans and calendars, working with business stakeholders and editorial support (internal or external) to drive execution as needed
• Draft and edit content and intellectual capital, create supporting copy for related marketing tactics, and produce marketing materials such as emails, video/podcast scripts, brochures, social media, and website and landing page copy that support execution of primary content deliverables.
• Develop and maintain a good understanding of the full range of services and solutions provided to clients as well as the different markets and buyer hubs that exist across the HWC segment and build smart connections where possible
• Maintain awareness of the competitive environment and an understanding of how marketing strategy and plans are positioned within this to help achieve differentiation and/or a strong presence in the market
• Develop and manage annual marketing budget, delivering campaigns within budget and ensuring costs are effectively spent