Marketing Manager – Marzano Resources

REMOTE/Work From Home Position – Some Travel (including overnight) Required
Candidates Residing in the Eastern or Central Time Zones are Preferred

About Us:

Marzano Resources is dedicated to delivering comprehensive professional development to schools and districts nationwide. We empower K–12 educators to elevate student achievement through a diverse range of services and products, including educator conferences, customized district solutions for sustained professional growth, books, videos, and online courses. When you join Marzano Resources, you become part of a highly esteemed team dedicated to delivering quality and excellence in professional development. Guided by our mission, vision, and values, our team is united under one objective – to revolutionize education across the country to ensure learning for all. If you possess the passion and expertise to contribute to furthering Marzano Resources’ mission, we want to hear from you.

Employees Enjoy:

• A dynamic, collaborative work environment
• Collaboration with leading experts and emerging talents in educational development
• Competitive compensation package including medical, dental, and vision insurance plans, 401k, paid time off, and more.
• Meaningful work that makes a difference

Position Summary:

The Marketing Manager – Marzano Resources develops and executes marketing plans based on market research, monitors spend and marketing effectiveness. Manages campaigns from brief to execution leveraging the marketing team and defined project management processes. Monitors conversion rates, return on ad spend and sales pipeline; collaborates and gains buy-in with internal and external stakeholders to ensure marketing efforts are aligned with business objectives. Delivers revenue based on plan. Responsible for managing our Marzano products and services, including but not limited to Professional Development and EdTech.
Primary Duties:

• Gathers data, solicits input from stakeholders, and creates strategy and campaign plans that define target audience; number, format, and timing of marketing communications; target outcomes, critical benchmarks, and planned interventions; list segmentation; and budget impact
• Develops and proactively shares guiding tools and documents that describe the strategy and campaigns to align efforts internally and externally
• Provides leadership on the execution and delivery of marketing communications (design, copy, lists) to ensure they are timely, strategic, and effective, including guidance and review of sell sheets, brochures, catalogs, ads, website, email, related webinars, and other support collateral
• Obtain and preserve product knowledge
• Purchases relevant media (ads, lists, etc.) needed to support campaigns, while staying within budgets
• Uses production scheduling software to monitor and support execution of marketing
• Follows up on project action items, and communicates with key stakeholders; facilitates weekly call ins and quarterly business reviews
• Analyzes tracking and sales data on an ongoing basis; reports regularly on return on ad spend results to the marketing team and stakeholders; adjusts campaigns as needed to ensure anticipated results 
• Monitors campaign expenses against the budget and communicates discrepancies to stakeholders
• Tracks and codes related invoices as necessary
• Collects data and feedback on completed campaigns to aid future planning and budgeting
• Manage collateral material on inventory system
• Other duties as assigned

Responsibilities

Interpersonal Relationships (contacts inside/outside company)

• Communicates budget, campaign status and needs with Director of Marketing
• Communicates campaign needs and project specifications with marketing communications team
• Communicates campaign plans to and invites input and feedback from department leaders
• Communicate with members of the sales team to plan and execute campaigns targeted to initiatives for the state, region and/or district levels
• Communicates campaign plans to authors and presenters, gathers information to support the campaign, and identifies ways to help authors and presenters self-promote as needed
• Secures appropriate vendor services as needed, and serves as point person for those vendors
• Patience, flexibility, and resourcefulness in communicating and resolving issues with others

Assets/Funds/Information (amount managed/custody of confidential data):

• Personally-identifiable customer information

Decisions and Actions (complexity/latitude/timeliness/impact)

• Thinks strategically and initiates effective, creative, informed campaigns that accomplish revenue goals
• Executes responsibilities within the marketing budgets, and proactively communicates any exceptions prior to spending
• Tracks and monitors spending on advertising in relation to the budget
• Works with Director of Marketing to inform general departmental priorities during annual budgeting
• Secures resources to execute strategic plans within the budgets and timelines dictated by production needs, company standards, and revenue goals
• Anticipates and responds to struggling sales with specific plans executed in a timely manner
• Proactively creates systems to organize information and workflow to execute campaigns
• Demonstrates leadership in forging strong partnerships with internal and external stakeholders
• Takes initiative to analyze and present data to others to build support and demonstrate results
• Demonstrates willingness to revise and improve marketing plans

QUALIFICATIONS:

• BA required; degree in marketing or business preferred
• 3-5 years of experience in a marketing position 
• Proficiency in Microsoft Office, particularly Excel
• Superior communication, collaboration, and organization skills
• Strong mathematical and analytical skills
• Ability to learn and use project management software
• Ability to travel occasionally (including overnights) is required for attending events and quarterly departmental meetings, as well as the corporate retreat (which usually takes place in January each year).

Work Environment:

This position operates remotely.

Physical Demands:

Must possess excellent written, verbal, and auditory communication skills. Occasional light lifting required.

Travel:

Multiday and overnight travel is required for Marzano Resources' company-wide corporate retreat (which typically takes place each year in January), as well as for attending events and quarterly departmental meetings throughout the year.

Position Type:

This is a full-time remote position. Days and hours are typically Monday through Friday, 8:00am to 5:00pm. Occasional evening and weekend work as job duties dictate. Some travel (including overnights) is required for attending events and quarterly departmental meetings, as well as the corporate retreat (which usually takes place in January each year).

Remote Work Environment and Personal Obligation Management

As a remote-first company, we are committed to providing our team members with the flexibility to work from anywhere. However, to maintain our standards of excellence and ensure uninterrupted productivity, we have specific expectations regarding the remote work environment.

Dedicated Workspace: Employees are expected to establish a dedicated, quiet workspace that is free of distractions. This environment should be conducive to professional activities and mirror the focus and privacy one would expect in an in-office setting.

Personal Obligations: While we recognize the challenges of balancing professional responsibilities with personal obligations, including childcare, we rely on our team members to manage these aspects effectively during work hours. It is essential that personal obligations do not impede work commitments. Employees are responsible for arranging appropriate care or support to ensure they can dedicate their full attention to their work tasks without interruption.

We believe these practices are key to fostering a productive and respectful remote working culture, where every team member can contribute their best work. We evaluate candidates based on a holistic view of their qualifications, including but not limited to their skills, experience, and education. Our goal is to offer a competitive compensation package that reflects the value we believe each employee brings to our team. The final salary for the position will be determined after a thorough evaluation of the successful candidate's relevant qualifications in relation to our compensation structure, which is designed to reward contributions and performance.

Our Company's Rooted Commitment to Attractive Benefits

• Employee Discounts
• Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar)
• Employee Assistance Program (EAP)
• 401k Retirement Plan with Employer match
• Health Insurance Plans (medical, dental, vision)
• HSA and Flexible Spending Accounts (ie. childcare and many more)
• Employer-paid Short-Term Disability (STD) and Basic Life Insurance. 
  
  • Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D
• Compliance with FMLA and state-specific leave laws for necessary time off

Request for Reasonable Accommodation:

If you need a reasonable accommodation to fulfill an application due to a recognized disability under applicable law, kindly email [email protected]. Please be aware that this email is intended solely for responding to specific requests for assistance related to completing the application as an accommodation for a disability. Other inquiries will not be addressed.

Disclaimers:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Solution Tree is an Affirmative Action - Equal Employment Opportunity Employer.