Marketing Manager New Verticals and Partnerships

Company Description

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

So, why work at Wolt?

At Wolt, we’re about getting things done.

You’ll probably enjoy it here if you like taking ownership, developing yourself and being around friendly, humble and ambitious people.

We work hard to make cities into better places, and it’s pretty cool seeing us grow every week. If you’re passionate about building things that just… work, Wolt might be for you.

Our Commitment to Diversity, Equity & Inclusion
We want to have all sorts of people in our team – people like you and me, and people different from you and me. To be able to work with diverse teammates – when it comes to gender, age, ethnicity, life background, sexual orientation, political views, religion, or any other personal trait – we consciously aim to offer equal opportunity for everyone to work with us. This is because we believe diverse teams make the most thought-through decisions and build things in the most inclusive way.

Join us today to build Wolt together.

#LI-LI1

Job Description

We are on a mission of growing our New Vertical (Retail) business within the Central European region and we are now looking for a commercially driven marketer with an analytical mindset to join our team. As an NV and Partnership Marketing Manager, you will be responsible for driving New Verticals growth and managing relationships with retail partners in the Hungarian market, reporting directly to the Head of Regional NV and Partnership Marketing. You will collaborate with the country’s commercial counterparts in order to develop partnerships with the enterprise accounts, key accounts as well as country retail merchant partners (SMB). 

Together with the colleagues from the other countries in the region you will be responsible for the regional growth of our New Verticals. You will have the opportunity to develop and manage regional-level campaigns and collaborate with well-known international retail brands, contributing to the overall growth and success of our New Verticals in the region.

You will leverage your expertise in relationship building, for identifying mutually beneficial partnerships that aim both at acquiring as well as engaging with our partners to drive incremental sales and volume. You will develop annual co-marketing strategies on a regional level but also owning the development on a country level, to ensure these partnerships align with our broader marketing objectives. 

Responsibilities & Duties

• Be responsible for driving New Verticals (Retail) growth in Hungary.
• You will work closely with our Country Management team, as well as our commercial organization, to meet country-specific and regional growth targets for retail and New Verticals
• Owning retail partnership acquisition and engagement marketing activities, acting as the marketing counterpart for the commercial teams
• Customize marketing pitches to new Retail merchants, including analyzing growth potential and proposing mutually beneficial marketing investments to unlock growth
• Participate in C-level merchant meeting with sales / Key Account Management teams and lead the marketing discussions
• Owning and nurturing marketing relationships with the big enterprise and other merchants that drive mutual growth
• Take ownership of other regional level initiatives that drive New Vertical growth for the region
• Developing annual co-marketing strategies on a regional level but also owning the development on a local level, aligning within the country Merchant team 
• Execute integrated co-marketing campaigns from strategy and concept to briefing the planning and operations team and the brand team 
• Manage day-to-day operations of partner marketing efforts, including promotions, emails, in-app
• Oversee the creation of marketing materials and promotional content tailored for retail partners
• Oversee the vertical budget efficiency, and ensuring integrated partnership campaigns into holistic plans on a regional level

Qualifications

• 4-7 years of marketing experience, preferably within e-commerce and/or retail
• Understanding on how sales targets can be translated into marketing plans aiming for business growth
• Self driven and comfortable of taking decisions within a fast-paced environment 
• Analytical mindset and experienced at making decisions based on data 
• Comfortable with a two-speed approach of balancing long-term and short-term objectives and planning
• Experience in marketing project management and leading projects with a diversity of internal and external stakeholders is a must 
• Experience working in an international environment and operating part of a team based in different countries is an advantage 
• Open minded, positive can-do attitude
• Good negotiation skills 
• Experience in Category Management and/or in the retail industry on the partner side is a plus 
• Fluent in English and Hungarian 
• The role is based in Budapest, Hungary

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going! 
We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!
If you have any further questions about the position before submitting an application, you can turn to:
Laura Ilioaea, Talent Acquisition Partner:
[email protected]

Please note that we do not accept applications coming in via email. Please submit your application in English via our job portal. 

We will be reviewing applications on an ongoing basis, so if this sounds like an opportunity you want to pursue, apply today!