Marketing Manager - Paid Search/SEM

About The Opportunity
We're all about connecting hungry diners with our network of over 300,000 restaurants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!
Why Work For Us
Grubhub is a place where authentically fun culture meets innovation and teamwork. We believe in empowering people and opening doors for new opportunities. If you're looking for a place that values strong relationships, embraces diverse ideas-all while having fun together-Grubhub is the place for you!
Grubhub is looking for an analytical and energetic Manager of Paid Search for our B2B (Restaurant & Corporate Accounts) and Driver businesses. The Paid Search Manager will lead the vision, strategy, and execution for our large-scale and complex paid search campaigns to deliver meaningful impact and growth to each line of business. An excellent communicator, this individual is also process-driven, analytically oriented, and loves using data to make decisions. We are looking for someone who is excited to develop and drive a roadmap that champions efficient expansion through new ideas, re-thinking existing approaches to these channels.This pivotal new role will foster relationships with Grubhub's various external vendors (i.e. Google, Microsoft, SA360, Apple Search) and in-house departments as a subject matter expert. This role will manage one direct report.
The Impact You Will Make

• Own the end-to-end roadmap and operation for multi-market paid search campaigns, working collaboratively with B2B marketing counterparts to translate strategic vision into documented, tactical solutions and results
• Lead, inspire and develop your direct report(s) to establish goals, execute with excellence and create accountability for results
• Guide B2B (Driver, Restaurant, Corporate) teams with campaign planning, execution, and reporting-understanding the unique goals and requirements of each team
• Ensure paid campaigns adhere to best practices and meet campaign objectives through hands-on, day to day adjustments in ad platforms (Google Ads, Microsoft Ads, SA360), including but not limited to: keyword expansion efforts, ad copy creation & testing, bidding updates and landing page testing
• Direct and implement technical requirements for ad tracking and measurement across app and web experiences via methods and systems such as Appsflyer, Google Analytics, Google Tag Manager, conversion pixels, and more
• Optimize campaigns daily/weekly/quarterly for optimal budget management
• Seek opportunities for growth through competitive research, trend insights, beta participation, and self-guided experimentation, reporting findings and taking action on improvements
• Create and analyze reports to uncover data trends, ensure campaign goals are achieved, and translate the data into actionable recommendations
• Leverage 3rd party bid management tools to improve effectiveness of our bidding strategy and operational efficiency

What You Bring to the Table

• 8+ years experience hands-on management of multi-million dollar paid search accounts with experience in B2B and/or recruitment a plus
• 3+ years of people management experience
• A proven analytical track record with a bias for developing data-driven solutions working with advanced user capability in Excel
• Strong communication skills: ability to clearly communicate results, key learnings & opportunities
• In depth understanding of automated bid strategies with experience optimizing towards CPA or ROAS goals preferred
• Proficiency with 3rd party campaign management tools like Search Ads 360, Kenshoo, etc.
• Demonstrated experience with search engine marketing (SEM, GDN, Discovery, Performance Max, etc.)
• Bachelor's degree in marketing, economics, statistics or other related field
• Familiarity PPC and SEO relationship for optimal media mix
• Recent Google Ads Search Certification
• Eager to jump in and execute plans on a small and scrappy team; a start-up mindset
• Ability to operate in a very fast-paced environment across large, cross-functional teams with ambiguity
• Experience with A/B and multivariate testing

Got these, too? Even better:

• Experience or familiarity with SEO (SEMRush, Conductor, Search Console, etc.) and/or social media marketing platforms (Facebook, Instagram, Reddit, Tik Tok, LinkedIn, SnapChat, etc.)
• Experience writing Google AdWords scripts
• Experience using Tealium or Google Tag Manager
• Experience using Firebug, TagAssistant, or other tag debugging tools
• Experiencing writing SQL queries
• Experience using feed management tools
• Familiar with building and interpreting cohort analysis
• Experience managing local SEM programs
• Familiar with building Tableau reports

And Of Course, Perks!

• Flexible PTO / PTO. Grubhub employees enjoy a generous amount of time to recharge.
• Health and Wellness. Excellent medical, dental and vision benefits, 401k matching, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
• Compensation. You'll receive a great compensation package with eligibility for generous incentives, bonuses, commission, or RSUs (role-specific).
• Free Meals. Our employees get a weekly Grubhub credit to enjoy and support local restaurants.
• Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund . Employees are also given paid time off each year to support the causes that are important to them.

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].