Marketing Manager-Pharmacy

For over 20 years PSG has been singularly focused on helping our clients navigate the complex and ever-changing challenges of drug management. Through our leading pharmacy intelligence and technologies, we save our clients billions of dollars every year with an unwavering commitment to serving as your advocate and strategic partner.

Our mission is to relentlessly advocate for our clients as we partner together to develop innovative drug management solutions that deliver exceptional strategic insights, financial and clinical value.

Our Marketing Manager will be responsible for utilizing educational and sales campaigns to influence revenue generation for PSG, the pharmacy division of EPIC. You will leverage an understanding of the industry and our target audiences to elevate content delivery, optimize channel selection, and improve results. 

You’ll collaborate closely with sales leaders and subject matter experts at Pharmaceutical Strategies Group (PSG) to understand their needs, goals, and business complexities. You are energized by translating broad, priority growth opportunities into specific marketing activities that are measurable and managed by data. You have an eye for streamlining current processes or daily marketing operations to improve speed-to-market. You’re inquisitive – you know when and how to ask the right questions and define the data parameters to answer those questions. Once ignited, you move forward with confidence and passion. 

You’ll develop programs that improve brand/product recognition, increase new business, and nurture client relationships. You have a clear vision of key performance indicators and truly enjoy identifying emerging trends in social media, public relations, and other channels to achieve dynamic results. You’ll leverage a matrixed marketing team to plan and launch initiatives.

Responsibilities
•    Collaborate with marketing and business leaders to manage and execute an annual marketing plan that achieves business goals. Present comprehensive strategic plan, editorial calendar, and channel optimization each year.
•    Develop and execute marketing campaigns that include the use of content (e.g., case studies, white papers, webinars), direct mail, digital marketing, and public relations. Establish measurable campaign goals and utilize various reporting mechanisms to evaluate results.
•    Act as liaison with business and sales leaders to target opportunities for content development and marketing innovation. Responsible for obtaining program approvals.
•    Build trusted, influential relationships with peers, sales leaders, and subject matter experts. 
•    Create content management strategy to ensure messaging is clear, engaging, relevant, consistent, and actionable. Proactively answer “What’s in it for me?” to differentiate the brand.
•    Create thought leadership program to increase brand/product recognition, improve sales solution awareness, and build credibility. Apply content across multiple digital and PR channels. 
•    Maintain product positioning frameworks so that marketing, sales, and sales operations are up to date on the latest positioning based on new-to-market innovation.
•    Collaborate with the public relations agencies/teams to gain speaking engagements, awards, endorsements, and byline/quote opportunities. 
•    Ensure identified tradeshow and speaking engagements are supported with modern presentations, displays, and handouts. 
•    Identify and analyze key performance indicators for campaigns, public relations, population targeting, and optimization. Work with internal data teams to build KPIs and evaluate results.
•    Be a brand ambassador and lead by example with innovative problem-solving and collaboration. Advocate change while keeping our company goals and brand standards omnipresent.

Requirements
•    BA degree in Communications, Marketing, Journalism, or a relevant field. 
•    5+ years’ experience in marketing and/or communications.
•    B2B marketing experience with employee benefits/pharmacy experience is strongly preferred.
•    Extremely collaborative, working closely as part of a team, and amongst other departments.
•    Possesses strong knowledge of marketing concepts and copywriting standards across social networks, email, web & digital, print, public relations, and advertising platforms.
•    Technologically Savvy with operational knowledge of Enterprise level CRMs.
•    Able to successfully manage multiple complex projects simultaneously. Perform complex tasks leveraging a variety of channels. 
•    Strong inclination for organization, process adherence, attention to detail, editorial guidelines, etc.
•    Provide clear, comprehensive instructions when writing creative briefs and submitting deliverable requirements. Ensure key elements – settings, links, databases, deadlines, etc. - are provided early to minimize rounds of edits.
•    Accountable for technical accuracy, testing, and performance of own work.
•    Excellent verbal, written, presentation, and interpersonal skills with peers to senior leaders.
•    Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas.
•    Committed to working within project management tools (Smartsheet) accurately and consistently.
•    Adhere to marketing policies and priorities, nomenclature, filing systems, and general operations.
•    Some travel required.

The national average salary for this role is $85,000 to $115,000 in base pay and exclusive of any bonuses or benefits. The base pay offered will be determined based on your experience, skills, training, certifications and education, while also considering internal equity and market data.

WHY JOIN US? 

• 15th Largest Broker in US
• Voted " Best Place to Work" in the Insurance Industry
• Awesome Benefits:  401K matching, Generous Time Off Policy, Flexible Work Options, Medical, Dental, Vision, Pet Insurance, Cancer Insurance, Wellness Programs, Employee Award Programs (Trips!).

EPIC embraces diversity in all its various forms—whether it be diversity of thought, background, race, religion, gender, skills or experience. We are committed to fostering a work community where every colleague feels welcomed, valued, respected and heard. It is our belief that diversity drives innovation and that creating an environment where every employee feels included and empowered, helps us to deliver the best outcome to our clients. An Equal Opportunity/Affirmative Action Employer.

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