Marketing Manager - POLITICO Pro and E&E News

POLITICO's mission from the very beginning was to win the audience. We dedicate ourselves to providing accurate, non-partisan, impactful information to the right people at the right time so that they can act with confidence and speed. We experiment to avoid being disrupted and we have fun disrupting others. And we are not afraid to risk failure if it means being the best at what we do.

As a Marketing Manager, you are responsible for developing and measuring marketing pipeline and hitting pipeline targets within two of POLITICO's B2B portfolios (POLITICO Pro and E&E News). We are looking for a revenue-oriented demand generation expert with experience in building and executing inbound and outbound marketing campaigns in B2B SaaS and a proven track record of success across these initiatives.

This role is both strategic and hands-on and will require partnering with new business Sales teams across POLITICO to set goals and objectives, establish campaign designs, and execute on marketing plans that drive the demand of products.

Reporting to the Senior Director of B2B Marketing, you will need expertise in demand generation strategies and techniques. You will develop a deep understanding of POLITICO's suite of B2B products, as well as both B2B and B2C marketing channels, working closely with Product Marketing, Sales, Marketing Operations, and Editorial teams. You should be inquisitive, analytical and exhibit customer-first instincts, and will be a thoughtful, collaborative partner across product, marketing, sales, corporate communications, and technology teams.

What You'll Do:

• Develop a broad understanding of our POLITICO Pro and E&E News solutions, the markets we play in, our value proposition and competition
• Align demand generation strategy and campaigns with our growth targets in partnership with the sales organization to predictably drive net-new revenue growth
• Work with sales leadership to align on ownership and KPIs across different stages of the funnel
• Develop inbound and outbound demand generation, lead engagement/nurture model to optimize conversion
• Develop and improve digital footprint (website, email content, blog posts, webinars, etc.) using available internal tools, and where needed additional internal/external creative resources
• Develop contextual and impactful (top, middle, and bottom of the funnel) content for different personas across the buyer's journey for use on a variety of digital platforms including email, blogs, social media, and websites
• Regularly measure, analyze, and report results for campaign performance to relevant stakeholders
• Obsessively leverage research and data to inform decision-making that assesses and improves marketing performance
• Serve as primary liaison with the new business Sales team, sharing campaign information and results with internal stakeholders at POLITICO
• Collaborate with other marketing team members on the development and delivery of externally facing content, technical program development, and sales enablement tools

What You'll Need:

• 3-6 years of experience in demand generation / new business acquisition marketing, at least half of which have been at a B2B or subscription-based products and services
• Experience working with cross-functional teams to develop and execute full lifecycle marketing plans that drive demand and engagement
• An independent, self-starter with strong prioritization skills that thrives in fast-paced, results-oriented and sales driven environments
• Organized and savvy across wide-ranging digital platforms, including Marketo and Salesforce, email, CMSs, social, and in-product
• An outstanding program manager with exceptional coordination skills and the ability to manage simultaneous projects and initiatives
• A superior communicator written and oral (including presentations!)
• A genuine interest or understanding of policy and/or subscription-based businesses
• Bachelor's degree or equivalent experience required

Finally, If the job description above doesn't perfectly match your experience, but you align with our core values and feel there is a strong reason you should be considered, please apply. We are excited to meet you!

We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.

We value our people. We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter and cell phone reimbursements, retirement plans, as well as work-life balance flexibility and opportunities for career development. Click here for more on what we offer and what it's like to work for POLITICO.

Let's keep in touch. Follow us on Instagram and Twitter at @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We'd love to hear from you! Want to join POLITICO but don't see a job suited to you? Sign up to be a part of our Talent Network to be alerted of future opportunities.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)