Marketing Manager - Product Marketing & Demand Generation

We are currently seeking a Marketing Manager to be a player-coach and manage marketing efforts for a soon-to-be standalone organization, TalentNeuron. TalentNeuron is the leading labor market analytics and advisory services to make data-backed, strategic talent decisions. Reporting to the Head of Advisory & Operations the Marketing Manager is responsible for developing and implementing marketing strategies to drive customer acquisition and retention. He/she will develop a deep understanding of the product offering to create innovative and engaging demand generation campaigns to drive growth.

Responsibilities include, but are not limited to:

• Product Marketing
  • Partner with product teams to develop a deep understanding of storylines and product offerings
  • Collaborate with product, sales, and service to develop compelling product messaging & positioning that showcases the value proposition to key client and prospect segments
  • Produce sales collateral, pitch decks, and other sales playbooks/tools to accelerate the sales cycle
  • Create and maintain central repository for scripting and sales support tools along with supporting sales training sessions

• Demand Generation
  • Create and manage annual marketing campaign calendar to drive brand awareness and demand generation
  • Manage direct report in India & relationships with external agencies and contractors to develop campaigns
  • Launch and optimize paid marketing efforts including SEM, paid social, display ads, and 3rd party partnerships
  • Manage email marketing campaign & nurture strategy by creating calendar and overseeing direct report
  • Write and maintain public website content and lead generation campaign pages with strong SEO foundations
  • Partner with research & advisory to create content and manage the content marketing strategy - creating ebooks, blog posts, videos, infographics
  • Manage the webinar program - co-creating content with thought leaders, driving registrations, managing event day-of
  • Regularly review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices

• Retention Marketing
  • Manage the editorial calendar for client communications in coordination with product and advisory
  • Oversee the execution of email campaigns to clients
  • Support content updates to the client site in alignment with overall go-to-market messages
  • Partner with product on developing messaging / communications for releases, enhancements and new features

A successful candidate will possess:

• BS/BA degree
• 6+ years of relevant marketing experience, ideally in a B2B SAAS environment. Experience at a start-up is a plus
• 2+ years of management or peer coach experience preferred
• Energy and positive attitude to work with varying stakeholders in highly ambiguous environments
• Self-starter with the ability to work independently - Demonstrated initiative and resourcefulness
• Excellent program, project and time management and execution skills, with the ability to prioritize what matters most
• Strong written, editing and oral communications skills with ability to present self intelligently to senior leadership
• Ability to learn substance of data insights quickly; Ability to graphically depict key insights
• Ability to assess complex market landscape and synthesize competitive information to inform marketing strategy
• Ability to work effectively and collaboratively within a highly distributed, hybrid organization with global teams

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Job Requisition ID:74527

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