Marketing Manager (Remote)

Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations. Through its Mission, the University's goal is to equip students with the competencies they need to provide public benefit and make an impact in their communities by addressing major contemporary social issues. Core competencies of the University's training programs include cultural diversity, which is infused in courses and field placements and is manifest in the diversity of its students, faculty.

Our Mission:

Alliant International University prepares students for professional careers of service and leadership, and promotes the discovery and application of knowledge to improve the lives of people in diverse cultures and communities around the world.

Our Vision:

An inclusive world empowered by Alliant alumni.

Position Summary:

The Marketing Manager, under the general direction of the Vice President, Marketing, will directly plan, develop, and manage integrated marketing campaigns that drive growth of demand and qualified prospective student leads for the Alliant International University system, working with external and internal partners to successfully execute and report on the performance of marketing programs. A successful Marketing Manager will have the ability to manage multiple marketing campaigns and take responsibility for the buyer journey from awareness, engagement, and conversion, to lead nurturing strategies to get maximum ROI from marketing investments. The Marketing Manager is responsible for maintaining excellent relationships with the leadership of their assigned programs and schools, staying informed about program changes, university and school goals, and competitive environments to ensure successful marketing campaigns.

The Marketing Manager works with the Vice President, Marketing to ensure that programs are aligned to overall strategy, budget, and goals, contributing to analytics and reporting required to demonstrate performance of marketing campaigns. The Manager will also be responsible for managing the details and the resources needed to execute effective marketing programs, including outside vendors, such as advertising, digital and PR agencies, printers, graphic designers, copywriters, email specialists, or any other internal or external resources to ensure the successful and accurate execution of marketing strategies.

Salary: $75,000 to $90,000 (DOE)

Minimum Qualifications:

Education: Bachelor's degree in marketing, advertising, communications, business, or a related field from an accredited college or university is required.

Experience: The Marketing Manager role requires at least five (5) years of experience in marketing, advertising, and promotion, with higher education experience preferred. This role requires at least three (3) years' experience managing digital marketing strategies (specifically paid search, SEO and paid social media), and two (2) years developing and managing lead generation campaigns and lead nurturing strategies and demonstrated experience analyzing and reporting marketing data.

Certifications, Licenses, etc.: None

Skills:• Proficiency with Microsoft Office applications, marketing project management processes and tools (e.g., CoSchedule), Adobe Acrobat, marketing automation (Marketo preferred), SalesForce or similar customer relations management systems, and experience with integrated business software systems in higher education. • Experience working with creative resources to develop marketing campaign and promotional materials, including developing creative briefs and partnering with designers, copywriters, and other creative resources.• Experience developing email campaigns, including staying informed about best practices, performance reporting, • Strong vendor management, project management, and time management skills.• Possesses excellent customer service and interpersonal skills.• High level of accuracy and attention to detail and a focus on continuous optimization and improvement.• Models successful behaviors, a high-performance work ethic, and continuous self-improvement. • Proven ability to work effectively as a team player• Highly motivated, focused and results oriented and focused on continuous improvement.• Ability to manage multiple tasks according to required deadlines • Maintain composure under high stress conditions.• Ability to be optimistic, positive, and supportive in all interactions with others.• Sensitivity to cultural diversity and ability to communicate and interact effectively with people of all ages and diverse background.

Duties & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.• Responsible for increasing overall awareness, consideration, and lead conversion, with focus on increasing lead quality through execution of marketing strategies and tactics across digital and traditional channels for assigned schools and programs.• Defines needs and develops marketing plans to support the business goals of assigned schools and programs in collaboration with University stakeholders, including academic and admissions, business development, and leadership.• Manages all the details of marketing plans and their execution to ensure in-market delivery of assigned projects that meet budget, time, and business goals• Demonstrates thorough program knowledge of assigned schools and programs• Identifies differentiators, key messaging, and positions each program to grow volume and market share and to support overall brand positioning.• Develops clear timelines for strategy and /or project implementation. Monitors progress and consistently communicates status to all stakeholders.• Partners with internal and external creative resources to develop marketing assets, including video, photography, advertising, and promotional pieces in support of enrollment goals. • Develops and executes conversion-focused email and other contact strategy initiatives to engage and convert new student prospects.• Oversees and manages the marketing department's role in executing event and outreach marketing strategies and tactics in support of assigned schools and programs.• Monitors and reports quality control issues for all deliverables and public-facing materials in support of marketing for the assigned schools and programs, including web pages, landing pages, and other digital and traditional assets.• Provides regular reporting of performance metrics, budget tracking, and ongoing optimization plans to meet goals.• Individually, or in partnership with the university's advertising agency, works to continuously optimize performance of digital and traditional media efforts for assigned schools and programs.• Ensures that all marketing content and deliverables are professionally written and error-free.• Ensures internal control oversight and compliance with laws and regulations, safeguarding of assets, compliance with University policies and procedures, reliability of internal and external reporting, and efficiency and effectiveness of operations. Creates an effective control environment, conducts risk assessment, implements, and monitors controls.• Performs other related tasks, duties, and responsibilities as required, assigned, or directed.

Supervisory Responsibility:

Direct Reports: None

Indirect Reports: Marketing Coordinator

Contact Responsibility:

Internal: Interacts with supervisor to receive general direction and instructions and/or review of work results. This position will work closely with colleagues in multiple departments (i.e., Academics, Admissions, Partnership Development, etc.) to define and implement joint awareness and lead generation. The Marketing Manager's keeps all stakeholders informed of progress and results.

External: Interacts with outside vendors, such as advertising, digital and PR agencies, printers, graphic designers, and copywriters to ensure the successful and accurate execution of promotional strategies.

Primary Work Location, Hours & Travel Requirements:

Office Location: Remote

Work Hours: Standard office hours

Travel: May require occasional travel to Alliant International University campus locations

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Work environment is in a standard office setting. Frequently exposed to low to moderate noise, various odors, temperature changes, and equipment with moving parts, including but not limited to computers, phones, printers, and other standard office equipment.

Physical Requirements:

Ability to execute those physical activities required to perform the essential functions including, but not limited to, regular sitting and being mobile; continual communicating both in person and on the telephone; regular keyboarding; regular reading of both print and digital material; and all other activities required to perform essential functions.

Compliance: • Responsible to perform all work in a manner that complies with the organization policies, applicable regulations, applicable standards of professional performance, or other recognized laws or requirements as these policies, regulations, standards, laws, or requirements relate to the position.• Responsible to participate and support in the organizational compliance activities and to take appropriate action in reporting issues related to compliance.• Responsible to perform all duties and responsibilities in a manner that complies with the Alliant International University Mission, Values, and Pillars, if applicable.

Background Check Requirements:

Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification). Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current University employees who apply for the position.

Additional Information:

Anti-Discrimination Policy: Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices, including but not limited to internal promotions, training, opportunities for advancement, terminations, relationships with outside vendors, use of contractors and consultants, and in its admission or access thereto, on the basis of race, ethnicity, national origin or descent, color, creed, religion, sex, age, marital status, disability (including physical, disease, psychiatric or psychological disability), medical condition, pregnancy, veteran status, sexual orientation, gender identification or expression, hair style or texture associated with race, or any other characteristics protected by applicable law.

Alliant International University is an Equal Opportunity Employer, committed to ensuring a high quality of education through the diversity of the University community and the curriculum. Women, people of color, people with disabilities and people from other underrepresented groups are encouraged to apply, as we actively seek to increase diversity at all levels. The University will conduct its programs, services and activities consistent with applicable federal, state and local laws, regulations and orders.

Applicants must currently be authorized to work in the United States on a full-time basis. Offers of employment are contingent upon the presentation of documents that demonstrate a person's identity and authorization to work in the United States, which are consistent with the provisions of the Immigration Reform and Control Act.

Applicants with disabilities and applicants who require assistance completing an application may contact Human Resources at [email protected] or 858-635-4509.

The California Consumer Privacy Act (CCPA) requires that we provide you with this Notice at Collection for California Employees and Applicants. This notice is about the collection and use of your personal information. We encourage you to read this notice carefully.

Governing legislation: Titles VI and VII of the Civil Rights Act of 1964, the Civil Rights Act of 1991, Title IX of the Education Amendments Act of 1972, Section 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, the Age Discrimination Act of 1975, the regulations implementing these statutes, and applicable federal and California law.

Alliant International University is a smoke and tobacco free environment.

Company: Alliant International University, Inc.

Country: United States of America

State/Region: California

City: San Diego

Postal Code: 92131

Job ID: 263751

Date: Sep 1, 2023

Location: