Marketing Manager (Remote)

About us

Canibuild (www.canibuild.com) helps the residential construction industry automate and improve how construction is sold, designed, and approved.

Work alongside a mix of embedded construction professionals and leading software developers to research and develop cutting edge applications.

Today, we are a growing SaaS startup with a rapid subscriber user base from around the world including United States, Canada, Australia, and New Zealand.

Job Summary

The Marketing Manager is responsible for developing and executing marketing strategies to drive brand awareness, lead generation, and customer acquisition

Job Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's goals and objectives, focusing on brand positioning, lead generation, and customer acquisition
• Maintain and enhance the company's brand image, ensuring consistency in messaging, visual identity, and customer experience across all marketing channels
• Create compelling and engaging marketing content, including website copy, blog articles, social media posts, case studies, white papers, and sales collateral, to educate and attract target audiences
• Oversee digital marketing efforts, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, social media campaigns, and website optimisation, to drive website traffic and generate high-quality leads
• Develop and execute lead generation campaigns, leveraging various marketing channels and tactics to generate qualified leads for the sales team
• Conduct market research, competitive analysis, and customer insights to identify market trends, opportunities, and customer preferences, using data-driven insights to inform marketing strategies
• Plan and coordinate participation in industry events, conferences, and trade shows, ensuring maximum brand exposure and lead generation opportunities
• Measure and analyse marketing campaign performance, website analytics, and lead conversion rates, providing actionable insights and recommendations for optimisation
• Work closely with cross-functional teams, including sales, product, and customer success, to ensure marketing initiatives align with overall business objectives and support revenue growth
• Manage marketing budgets effectively, monitoring expenses, and allocating resources to maximise return on investment (ROI)
• Manage a team of Graphic Designers and Digital Marketing Specialists

Requirements

• Bachelor's degree
• 7 yrs work experience in marketing for a SaaS company
• Strong understanding of marketing principles, tactics, and trends, with a track record of developing and executing successful marketing strategies
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate with diverse audiences
• In-depth knowledge of digital marketing channels, including SEO, PPC advertising, email marketing, social media, and website optimisation
• Experience with marketing automation platforms, CRM systems (Hubspot), and analytics tools to drive data-driven decision-making and measure marketing performance
• Creative mindset with the ability to think strategically and develop innovative marketing campaigns
• Strong project management and organisational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
• Collaborative team player with the ability to work effectively with cross-functional teams and build relationships with internal and external stakeholders
• Analytical mindset with a focus on measuring and analysing marketing metrics and using insights to drive continuous improvement

Benefits

• Work from home full-time
• Opportunities for growth