Marketing Manager (REMOTE)

Job Summary
Marketing Manager role reports directly to Senior Manager in GuideWell Enterprise Marketing and assists in developing and delivering of GW marketing tactics to achieve pre-agreed customer goals documented in Service Level Agreements (SLA) and Go To Market Plans (GTM). This responsibility will require working with Sr. Marketing Managers to plan and execute the strategy along with tracking and reporting on progress and results

What You Will Be Doing:

• Representative of vertical marketing team (direct, media, digital, experiential) to segment Sr. Marketing Manager
• Execute on assigned marketing plans, promotional plan and/or launch plans for segments/clients, products or capabilities.
• Assist with content for brand and marketing communications support information for sales agents and their customers.
• Lead, develop and support activities to enable client's adoption across the company to help align to Brand Strategy in member facing activities and external communications.
• Tracking marketing metrics, leads and CPI's.
• Reporting marketing metrics, leads and CPI's.
• Ability to execute on specific tactical area (direct, media, digital, experiential) on expert level.
• Assist end-to-end marketing communications development and implementation process. Manage use of internal and external resources and budget, resulting in the production and in-market usage of effective marketing tactics.
• Implement processes for better integration, improved efficiency, and lower costs.
• The essential functions listed represent the major duties of this role, additional duties may be assigned.

What You Must Have:

• 5+ years related work experience or equivalent combination of transferable experience and education to include integrated marketing strategy, planning and tactical experience
• Related Bachelor's degree or additional related equivalent work experience Brand, marketing, communications or in related field

Additional Required Qualifications

3 years in any mix of marketing fields or equivalent experience, marketing automation or campaign management experience and experience using CRM, segmentation systems and analytics to develop and track marketing programs.
Proven ability executing in marketing channels or tactics (direct, advertising, digital, DRTV) working to budget and time deadlines, and reporting on metrics.
Broad and deep knowledge of marketing promotion methods, practices and techniques.

Attention to detail, strong organizational skills

MS Office programs experience (Outlook, PowerPoint, Excel, SharePoint and Word)

What We Would Prefer You Have:• Strong copy proofing/writing skills• Experience working in a regulated industry and a general understanding of the health insurance industry
• Experience in client services role
• Experience working in a cross-functional team in a fast-paced environment • Experience working with and coordinating multiple clients and agencies• Ability to resolve issues and barriers. • Ability to build and deliver presentations with computer software.
• Ability to build relationships within the business area, across the organization and external partners
• Business acumen of project planning and implementation

General Physical Demands
Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.

We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.