Marketing Manager Row Crops

Qualifications

• 5+ years product or product marketing experience in crop protection or agricultural products on an international basis
• Strong technical knowledge and experience of the main row crops across the globe
• Passion for understanding farmers and building solutions around their pain points
• Project management experience and skills for effectively directing and overseeing current and new projects
• Knowledge and experience working with the variety of market intel sources in the crop protection industry and the ability to generate strategic and data driven insights
• Outstanding communication skills, written and verbal
• Ability to understand and effectively work with early-stage researchers, product developers and sales colleagues simultaneously, possibly from experience in sales
• BA/BS degree in an agricultural related field, with evidence of academic and extracurricular excellence
• Fluency in Spanish, Portuguese, German or French a plus

MAJOR RESPONSIBILITIES

• Conduct market research and competitive analysis, identify opportunities to grow GreenLight’s business with growers, farmers and distribution
• Key voice in setting GreenLight’s product strategy for row crop portfolio; set goals and priorities for different markets, identify market fit and risks, and drive product success
• Act as marketing representative on Project teams as assigned to support GreenLight product development from ideation to launch
• Develop and execute marketing and launch plans
• Develop data metrics; monitor, analyze and act on analytics; generate periodic internal reports; and communicate with multidisciplinary stakeholders on status, performance, and outlook
• Develop business cases for assigned pipeline projects, including market analysis, and financial projections
• Understand product supply and product availability to achieve the work plan for assigned products
• Understand market dynamics, opportunities, and trends to define the sales forecasts and provide guidance on volume and pricing
• Responsible for launch of new products including product enhancements, brand extensions and expansion into new market segments
• Travel up to 35% of the time to visit growers and farmers across the globe