Job Description
ID.me simplifies how people securely prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.
The COVID-19 pandemic accelerated digital migration for many critical services. Those services require a trusted identity to safeguard against fraud and help ensure people are who they claim to be. With ID.me, login and identity credentials move with people, which can reduce the time and frustration of having to verify at multiple sites and set up multiple passwords.
ID.me is a credential service provider compliant with federal standards for digital identity verification.Â
In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand access and inclusion for all people. The company offers multiple pathways to verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.
We are seeking a Marketing Manager - Social who will be responsible for marketing ID.me and ID.me Marketplaces across various social media platforms in a scalable fashion. ID.me Marketplaces aims to build services for the >100M ID.me members. Current Marketplaces include ID.me Shop, Jobs, Government and Rx. The goal is to drive adoption using organic means and not ads.Â
Responsibilities
- Drive awareness and adoption of ID.me services with key user communities
- Empathize with users and understand their needs
- Lay down a scalable strategy to grow ID.me’s social presence with limited budget
- Partner with key community specific influencers and websites to fuel viral loops
- 2+ years of social media marketing experience
- Strong people skills to build relationships internally and externally
- Excellent written and verbal communication skills
- Ability to breakdown problems using first principles thinking
- Use qualitative and quantitative data to drive decision making.Â
- Strong business acumen and ability to build strong partnerships
- Strong hustler, who gets things done independentlyÂ
Ideal candidate will thrive in the following culture:
- Ability to thrive when there are changing priorities and shifting of gears
- Must be a team player with a strong, self-managing work ethic
- Must be a self-starter with a passion for marketplaces, learning and continuous improvement
Note that candidates must be located in the continental U.S.
Date Posted
05/18/2023
Views
2
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