Marketing Manager (Social & Advertising)

Position Title: Marketing Manager (Social & Advertising)
Location: Remote
Reports to: Director of Marketing
Overview:
The Marketing Manager plays a critical role in driving marketing and communications efforts in support of our federal government clients. This position oversees the day-to-day marketing strategy, personnel direction, and mission support within the department. The Marketing Manager will deliver integrated marketing and communications plans, with a focus on social content strategy, paid media, and ensuring that all marketing initiatives align with the agency's goals and client objectives. Experience with government contracting is a plus.
Key Responsibilities:
Leadership and Team Management:

• Manage and provide direction to one-two direct reports, fostering a collaborative team environment.
• Oversee daily execution of marketing initiatives and ensure alignment with strategic goals.
• Support the mission of the department by translating marketing vision into tactical plans, ensuring projects and deliverables are met.

Marketing Strategy & Execution:

• Lead social content strategy, development, and execution across platforms like Meta, LinkedIn, Snap and X (formerly Twitter).
• Manage paid media campaigns, focusing on measurable results and data-driven optimization.
• Review and approve strategic marketing plans, creative briefs, and client presentations.
• Provide insights into emerging trends and strategies, specifically in digital and social media marketing.
• Establish and track KPIs, providing regular reporting on campaign performance and outcomes.

Client Relationship Management:

• Build strong client relationships through regular communication and updates to ensure expectations are met.
• Ensure all work complies with the client’s scope of work, maintaining transparency and accountability.
• Provide clients with monthly performance reports and data analysis.

Project and Budget Management:

• Manage project timelines, ensuring marketing initiatives are completed on time and within budget.
• Develop and manage budgets, allocating resources effectively to meet client objectives.
• Identify and mitigate potential project risks with contingency plans.

Qualifications:
Required:

• Bachelor's degree in marketing, communications, advertising, or a related field.
• Minimum 7 years of experience in marketing, with established experience in social content strategy and paid media campaigns.
• 3 years of experience managing teams.
• Experience managing advertising or marketing communications in a government or government contracting environment preferred.
• Proven ability to manage a small team, with strong leadership skills.
• Expertise in managing paid media platforms such as Google, Meta, LinkedIn, and X.
• Excellent project management skills, with the ability to oversee multiple projects simultaneously.
• Proficiency in Microsoft Office 365 and Google Analytics.
• Ability to meet the requirements for obtaining a Public Trust Clearance.

Nice to Have:

• Experience with government contracting operations and policies.
• PMP or other project management certifications.