Marketing Manager, Strategic Accounts

Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.

About You:

• We’re looking for a growth-oriented marketer Tulip ready to help drive the scale up of the fastest growing industrial start up in the world.
• You believe marketing can and should contribute directly to a company’s bottom line, and you have a track record of successful campaigns to prove it.
• You’ve been known to manage multiple target account programs at one time, and enjoy designing Enterprise, integrated campaigns that drive demand, acquire new contacts from key personas, and engagement and awareness in an account.

What skills do I need? 

• Minimum of 4 years B2B Enterprise marketing experience, ideally at a SaaS company, experience in the life sciences manufacturing industry a plus
• Deep understanding of strategic account ABM, tailoring messaging and value
• Knowledge of core B2B and SaaS metrics, experience working in SaaS and/or with a mix of commercial and enterprise sales a plus
• Ability to identify the right mix of execution tactics to hit campaign objectives inclusive of PPC, ABA, virtual/physical events, SEO, third party media, industry publications/media vendors, etc. 
• Familiarity with marketing automation platforms such as Marketo, HubSpot, and sales tools such as Salesforce and Outreach
• Adept at project management and cross-functional collaboration, enjoys working independently or as part of a team
• Excellent verbal and written communication skills, with ability to explain complicated concepts in clear and concise terms

Key Responsibilities:

• Lead the strategy, development, and optimization of integrated campaigns, focused on key industries and use cases that are designed to generate leads for the enterprise and commercial sales teams
• Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies.
• Create optimized programs to generate leads and adoptions at scale across a number of audience segments.
• Utilize customer buyer’s journey and intent/engagement data to architect innovative multi-channel engagement programs.
• Orchestrate campaign and content development across a network of contributors and stakeholders.
• Develop promotional content and stories designed to shift perception and acquire net-new marketable contacts.
• Manage program budget with accountability for campaign return on investment (ROI).
• Partner with external agencies in support of campaign asset creation and execution.
• Analyze and report on performance to provide visibility into marketing campaign results, measure campaign effectiveness, and drive strategic decision making focused on campaign optimization.
• Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.

Key Collaborators:

• Internal SMEs, Account Management, Sales, Marketing Operations

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.