Marketing Manager (Taiwan)

Bjak is revolutionizing financial accessibility in ASEAN by offering affordable, innovative solutions that empower millions. Headquartered in Malaysia, we are the largest insurance portal in Southeast Asia, connecting customers with the best value for their needs. Leveraging cutting-edge technology, we simplify financial services and help our users make informed decisions.

As we expand into the Taiwan market, we’re looking for a talented and driven Marketing Manager to lead our marketing efforts and establish Bjak as a trusted name in the region.

About the Role
As the Marketing Manager for Taiwan, you will play a pivotal role in localizing and implementing Bjak’s marketing strategies for this dynamic market. You will own the end-to-end marketing function for Taiwan, from brand positioning to campaign execution, ensuring alignment with the company’s broader goals while tailoring initiatives to local market needs.

This role demands a seasoned marketing professional who understands the intricacies of the Taiwan market, including consumer behavior, cultural nuances, and the competitive landscape. You are expected to know what it takes to build a compelling brand presence, drive customer acquisition, and maintain strong market positioning in a rapidly evolving industry.

• Strategic Marketing Insight: You should understand how to develop and execute localized marketing strategies that resonate with the Taiwan audience while aligning with Bjak’s global vision.

• Consumer-Centric Approach: Possess a deep understanding of Taiwan’s consumer behavior and trends, using these insights to create impactful campaigns that drive engagement and conversion.
• Digital Expertise: Know how to leverage digital marketing channels such as social media, SEO, PPC, and email marketing to maximize reach and ROI.
• Brand Leadership: Be able to position Bjak as a leading brand in Taiwan, ensuring our messaging aligns with local values and resonates with our target audience.
• Data-Driven Execution: Use analytics to measure campaign performance, understand market dynamics, and inform future marketing decisions.
• Cross-Functional Collaboration: Work effectively with internal teams, including product, sales, and customer service, to ensure seamless execution of marketing initiatives.
• Vendor and Agency Management: You should be adept at working with local agencies, influencers, and media partners to amplify campaigns and ensure high-quality deliverables.

What We’re Looking For

• 7+ years of marketing experience, with at least 3 years in a leadership role managing the Taiwan market.
• Proven expertise in crafting and executing integrated marketing campaigns tailored to local audiences.
• Strong knowledge of digital marketing channels, tools, and best practices.
• Exceptional communication skills in Mandarin and English, with the ability to produce engaging content and manage bilingual campaigns.
• A results-oriented mindset with the ability to adapt and thrive in a fast-paced, entrepreneurial environment.
• Deep understanding of the Taiwan market, including regulatory considerations, cultural nuances, and competitive dynamics.

At Bjak, you’ll have the chance to make a meaningful impact in the Taiwan market while being part of a dynamic, international team. Joining as our Marketing Manager – Taiwan Market offers:

• The opportunity to lead marketing efforts for an innovative, fast-growing company.
• A supportive and collaborative work environment that values creativity and results.
• Competitive salary and performance incentives