Marketing Metrics & Analytics Manager

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. We are seeking a Marketing Metrics & Analytics Manager to contribute to our next level of growth and expansion. 

As a Marketing Metrics & Analytics Manager, you will be responsible for informing new and improved marketing approaches and future testing opportunities for new high priority platforms (primarily our client’s shop, which is a soon-to-launch browser-based retailer savings program, but also the client’s travel, which is a recently launched booking platform) through tracking and analysis of emails and digital placements, as well as competitive intelligence and Wildfire (the vendor for our client shop) client learnings. Additionally, you will partner with Wildfire to build out additional online dashboard capabilities to enhance our client Shop from its initial state, including scoping out the addition of Merchant Offers to the client’s shop Dashboard, to maximize marketing impact while optimizing capacity in delivery channels.

You will partner with Analytics, Marketing, and Product teams as well as a variety of other cross-functional stakeholders and business areas, including digital and operations teams, to ensure high integrity of the tracking data that will provide robust views into the customer experience and actions, and turning that data into actionable insights.

Core Responsibilities

• Providing insights into the customer’s online behavior for the client’s shop and the client’s travel, from initially setting up tracking tags (in Pega and/or Adobe Site Catalyst), synthesizing the data (in Tableau and/or Excel), and making recommendations on new and better marketing approaches
• Partnering with Analytics team to layer additional data (customer profiles, sales, revenue, etc.) on top of the marketing funnel data to provide a holistic picture of which customers should see which offers and in which channels/placements
• Regularly monitoring for abnormalities in the data that could indicate breaks in the functionality or customer flow.
• Optimizing digital engagement to improve results and elevate the overall customer experience based on results and best practices.
• Explore and understand potential new dashboard capabilities, from either competitive analysis or through conversations with Wildfire, and help to rationalize which will provide the best return on investment/effort for the client.
• Working across multi-functional teams, such as:
  • Product and Marketing Strategy team
  • Digital Channel team and Operations
  • Marketing Analytics partner to report campaign results and campaign optimization recommendations.

• Proven track record in digital marketing with 5-10 years of experience required.
• Experience with digital marketing reporting and analysis (e.g., Tableau or other)
• Bachelor’s degree required.
• Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization.
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities.
• Creativity and innovation with a focus on constant improvement.
• Highly proficient with Excel and PowerPoint presentation.
• Specific experience in financial services including debit or credit marketing experience is a plus.

This role is not eligible for immigration sponsorship.

The starting pay range for this role is $47.50/HR- $60/HR. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, paid holidays, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce.

To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning. 

Details:

Duration: 12-month contract with possibility of an extension

Location: Remote (East Coast)

Benefits: We do offer benefits to our full-time consultants, those benefits include PTO, Health, Vision, Dental, 401K plan, Life Insurance, and an incredibly supportive team cheering you on!