Marketing Operations

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.

The Marketing Operations Team at Plaid builds the essential foundation that enables the Marketing function to operate efficiently scale sustainably and align with the company’s strategic goals. We focus on people technology and process to drive operational excellence and optimize marketing performance. Our team is focused on creating and executing impactful marketing strategies that resonate with our target audiences drive sustainable growth through high-quality pipeline generation and enhance marketing efficiency. By integrating innovative technologies we strive for seamless workflows and data-driven decision-making. We also continuously strengthen the foundation of a high-performing marketing organization ensuring that processes and systems are in place to support long-term success.

Responsibilities

• Manage and optimize the Martech stack to ensure seamless integration system performance and data flow across marketing tools.

• Lead Marketo operations as the DRI/SME including lead management automation reporting and troubleshooting.

• Collaborate with cross-functional teams (Sales Marketing Business Systems) to align marketing operations with business objectives and ensure smooth execution of initiatives.

• Drive data strategy and governance to ensure high-quality accurate marketing data for segmentation targeting and decision-making.

• Ensure compliance with data privacy regulations (e.g. GDPR CCPA) and industry best practices in marketing data handling and system usage.

Qualifications

• 5-7 years of experience in marketing operations preferably within the B2B space with a proven track record of driving results through operational excellence.

• Experience with Marketo (or similar marketing automation platforms) including campaign creation management and optimization as well as integrating it with CRM systems and other marketing technologies.

• Proficient in Tableau or other data visualization tools to help communicate complex data insights clearly and effectively to stakeholders.

• SQL expertise for data querying and analysis with the ability to extract manipulate and analyze large datasets to inform decision-making.

• Outstanding interpersonal skills with a demonstrated ability to build strong relationships influence stakeholders and collaborate across cross-functional teams at all levels of the organization.

• Comfortable with change and ambiguity thriving in fast-paced and evolving environments and able to adapt quickly to shifting priorities and new challenges.

• Proactive self-starter mindset with the ability to take initiative anticipate challenges and drive projects forward with minimal direction.

$119880 - $178200 a year

Target base salary for this role is between $119880 and $178200 per year. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan including medical dental vision and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position candidate's work experience and skillset and location. Pay and benefits are subject to change at any time consistent with the terms of any applicable compensation or benefit plans.

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at [email protected].

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