Marketing Operations & Analytics Manager

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Fanatics, Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands’ End, and HelloFresh are among the more than 2,500 leading global businesses and advertisers that use Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2022 secondary transaction, Rokt’s valuation increased to $2.4 Billion. We are expanding rapidly and globally – operating in 14 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With 50% annual growth and a vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our eight core values: smart with humility, own the outcomes, force for good, conquer new frontiers, enjoy the ride, raise the bar, communicate with impact, and disagree then commit. These values help us attract, engage, and develop the right talent around the globe and ensure we foster an environment that helps us all do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

The Marketing Operations Manager role is responsible for planning, optimizing and orchestrating campaigns within Hubspot that drive demand and growth of Rokt’s products. This role involves coordinating and collaborating with cross-functional teams, including sales, sales ops, and brand, to ensure that marketing initiatives are aligned with the company's overall business objectives and goals.

Responsibilities

Overall, the goal of Marketing Operations at Rokt is to support the growth and success of the company's products and services by developing and executing effective marketing programs, automation and campaigns that scale. This role requires a combination of strategic thinking, project management skills, analytical skills and technical expertise, as well as a strong ability to collaborate and communicate across teams.

• Manage the measurement and optimization of marketing efforts including multi-touch campaigns, events, landing pages, and more
• Lead the marketing operations team, mentoring and training them to execute marketing automation at scale
• Coordinating and collaborating with sales, sales enablement, product & brand to automate processes and reporting for better marketing
• Analyzing and report on marketing campaigns using insights for future planning
• Partner with go-to-market teams to optimize ABM, nurturing, and scoring systems to improve quality of marketing efforts
• Use platforms like Tableau, Hubspot, Google Analytics, etc. to analyze performance and create dashboards for internal stakeholders
• Support CRM (HubSpot) cleanliness to empower the marketing team to action and report on activities’ revenue implications
• Drive Rokt’s marketing automation strategy, and continuously test and optimize workflows to hit ambitious KPIs
• Identifying and implementing new technologies, tools, and processes to improve the efficiency and effectiveness of marketing operations

Requirements

• 4-6 years of experience in marketing operations or a related role required
• Ability to be an individual contributor and technical leader, managing strategy and execution
• Experience and in-depth knowledge of utilizing Hubspot as primary CRM
• You are data-obsessed; you love turning data into actionable and useful insights
• Demonstrates superior organizational and communication skills with technical expertise
• Portray a keen interest and ability to push the boundaries by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire a cross-functional team and guide it towards a unified objective and with a unified vision
• Comfortable with change in a fast paced environment for a tech startup

Preferred Skills

• Tableau experience with SQL a plus
• Hubspot certified
• Experience with a B2B software company a plus
• IPO/ Pre IPO readiness experience

Benefits

• Safety is our highest priority. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars and anyone else who will be onsite at the Rokt NYC office–clients, contractors, vendors, and suppliers–to show proof of vaccination and their booster shot.
• Work with the greatest talent in town. Our recruitment process is tough but diligent. We’re constantly aiming to implement our value of “raise the bar” and set high standards for our Rokt’stars. This is essential in our high-performing, high-grow culture where we strive to bring in the brightest and best talent. Our teams thrive by challenging the status quo and we encourage all of our teams to unleash their desire to achieve something bigger.
• Join a community. At Rokt we’re a community of curious explorers. We’re not afraid of venturing into uncharted territories. We work together as one single, aligned team. We value diversity and transparency which is why we support a number of internal employee resource groups including an EDI steering committee, Rainbow Rokts that empowers our LGBTQIA+ Rokt’stars, Womxn who Rokt that promotes gender equality in tech, and more.
• Accelerate your career. We want you to unleash your full potential. This is why we have an annual ‘Level Up’ allowance of $5,000 that gives Rokt’stars the ability to take courses, attend events, go to training, and more to help our great employees become even better leaders.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We even incentivize individuals to utilize their PTO with “High 5” days, an additional 5 days of PTO when you’ve used 75% of your allotted annual paid leave. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
• Stay happy and healthy. In order to unleash our potential, we want to ensure you’re able to keep your wellbeing a priority. This means you can enjoy a well-balanced, catered lunch 5x a week in the office along with healthy snacks. We also want you to feel at home when coming into work which is why we’re a dog-friendly office so you can bring your furry friend to work with you. As part of your wellbeing benefits, we offer a wellness stipend so you can enjoy the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone is rewarded.
• See the world! We want our Rokt’stars to enjoy the ride. As we aim to bring meaning and fun to our everyday work, we host global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022, and Whistler in 2023). As we strive to build a community of curious explorers, we also offer generous relocation packages for those interested in moving to another Rokt office. We have bustling offices in great cities including: New York, Sydney, London, Singapore, and Tokyo.
• We believe we’re better together. We love spending time together and are in the office most days (most teams are in the office 3-4 days per week). We also get that you need to balance your life and your commitments so you have flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.
• We believe in equality. Rokt is an Equal Opportunity Employer and we know our collective strength comes from how different we all are. We encourage you to apply for one of our open roles—irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Compensation: $147,500 - $170,000/year + equity + (great) benefits!