Marketing Operations & Analytics Manager

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands' End, Fanatics, UrbanStems, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2021 Series E raise of USD$325M, Rokt is expanding rapidly and globally – operating in 19 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With annual revenues of more than 50% year over year growth and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our five core values: Smart with Humility, Own the Outcomes, Force for Good, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

The Marketing Operations Manager role is responsible for planning, optimizing and orchestrating campaigns within Hubspot that drive demand and growth of Rokt’s products. This role involves coordinating and collaborating with cross-functional teams, including sales, sales ops, and brand, to ensure that marketing initiatives are aligned with the company's overall business objectives and goals.

Responsibilities

Overall, the goal of Marketing Operations at Rokt is to support the growth and success of the company's products and services by developing and executing effective marketing programs, automation and campaigns that scale. This role requires a combination of strategic thinking, project management skills, analytical skills and technical expertise, as well as a strong ability to collaborate and communicate across teams.

• Manage the measurement and optimization of marketing efforts including multi-touch campaigns, events, landing pages, and more
• Lead the marketing operations team, mentoring and training them to execute marketing automation at scale
• Coordinating and collaborating with sales, sales enablement, product & brand to automate processes and reporting for better marketing
• Analyzing and report on marketing campaigns using insights for future planning
• Partner with go-to-market teams to optimize ABM, nurturing, and scoring systems to improve quality of marketing efforts
• Use platforms like Tableau, Hubspot, Google Analytics, etc. to analyze performance and create dashboards for internal stakeholders
• Support CRM (HubSpot) cleanliness to empower the marketing team to action and report on activities’ revenue implications
• Drive Rokt’s marketing automation strategy, and continuously test and optimize workflows to hit ambitious KPIs
• Identifying and implementing new technologies, tools, and processes to improve the efficiency and effectiveness of marketing operations

Requirements

• 4-6 years of experience in marketing operations or a related role required
• Ability to be an individual contributor and technical leader, managing strategy and execution
• Experience and in-depth knowledge of utilizing Hubspot as primary CRM
• You are data-obsessed; you love turning data into actionable and useful insights
• Demonstrates superior organizational and communication skills with technical expertise
• Portray a keen interest and ability to push the boundaries by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire a cross-functional team and guide it towards a unified objective and with a unified vision
• Comfortable with change in a fast paced environment for a tech startup

Preferred Skills

• Tableau experience with SQL a plus
• Hubspot certified
• Experience with a B2B software company a plus
• IPO/ Pre IPO readiness experience

Benefits

• Safety is our highest priority. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars and anyone else who will be onsite at the Rokt NYC office–clients, contractors, vendors, and suppliers–to show proof of vaccination and their booster shot.
• Work with the greatest talent in town. Our recruiting process is tough. We set a high bar because we have a high-performing and high-velocity culture where we only want the brightest and the best.
• Join a community. We believe the greatest things happen when we come together to solve complex problems and make meaningful connections with each other through social groups, sports clubs, and social events.
• Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
• Stay happy and healthy. Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC office is dog-friendly!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone is rewarded.
• See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities: New York, Sydney, London, Singapore, Tokyo.
• Get the best of both worlds with a hybrid workplace. We currently work 4 days a week in office, allowing you to enjoy the best of both worlds (please note: this is subject to change based on the needs of the business and some support roles still require a full-time presence). One week per quarter, you also have the flexibility to work from anywhere.
• We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles—irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Compensation: $147,500 - $170,000/year + equity + (great) benefits!