Marketing Operations Associate

At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental health care that produces high-quality outcomes for individuals. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them.

As a Marketing Operations Associate at SonderMind, you will provide key support in developing and executing targeted campaigns that drive engagement, conversion, and retention for our clients. A core part of your role will be implementing email programs in our main marketing platforms to execute on our Lifecycle Marketing strategy. You will focus on tasks such as email creation, performance review, and database segmentation. Although experience with Marketo is preferred, similar experience with tools like Hubspot, Braze, Campaign Monitor, Active Campaign, and others will be considered. The ideal candidate will have a keen eye for detail and strong proofreading skills. While you won't be writing most content, you will be collaborating with the content and design teams to distribute and measure nurture programs accordingly.

Reporting directly to the Lifecycle Marketing Manager, you will play a critical role in ensuring that we are reaching our audiences at the right times, with the right messages. Your work will directly contribute to the company's mission of expanding access to mental health care and improving overall outcomes for our clients.
This role is an excellent opportunity for someone early in their career who is eager to learn, expand their skills, and grow with us. You will be part of a supportive and collaborative environment, where you will be encouraged to take on challenges and acquire new skills. As we continue to grow and evolve, so will your opportunities for advancement and professional development.

• Within one month, you will familiarize yourself with our customer journey, marketing strategies, and current email marketing programs. You will have met with key stakeholders to understand their roles in influencing the lifecycle marketing program.
• Within two months, you will have a clear understanding of email marketing performance metrics, and you will have made recommendations for improving our email campaigns and database segmentation. At this point you will be owning the build and development of most marketing programs being sent to our clients.
• Within three months, you will have fully integrated into our team and will be providing regular support for our marketing platforms and email marketing program. You will also have contributed to the creation and execution of new email campaigns, in addition to managing existing programs.

• Provide day-to-day support for our primary marketing platforms (Marketo, SendGrid, and Courier) by building and sending emails and managing database segmentation.
• Analyze email campaign performance  and make recommendations for optimization.
• Assist in the creation and execution of nurture workflows targeted at different stages of the client journey.
• Support multi-variant testing on campaigns to improve positive business outcomes.
• Collaborate cross-functionally with teams such as product and engineering to ensure seamless integration of marketing communications.
• Contribute to the development of visually appealing and creative campaigns that drive conversion in collaboration with design and creative teams.
• Monitor client feedback from email campaigns to continuously improve client experience and marketing efforts.
• Stay up-to-date on industry trends and best practices in email and lifecycle marketing.

• 1-3 years of experience in a similar role

• Familiar with email marketing platforms such as Marketo, Courier, Hubspot, Braze, Campaign Monitor, Active Campaign, or similar

• Strong analytical skills and experience with data visualization tools such as Snowflake, Looker, Tableau, or similar

• Excellent written and verbal communication skills

• Strong project management skills with the ability to coordinate various tasks and stakeholders

• Strong problem-solving abilities and strategic thinking abilities

• Bachelor's degree in marketing, business, or related field 
• HTML/CSS skills for email design and customization

• Curious: Seek to understand and pull the thread
• Courageous: Takes action, even when uncomfortable
• Lightful: Assume positive intent in others
• Authentic: Say what you mean, mean what you say, act accordingly
• Bucketworthy: Don’t let your bucket leak

Our Benefits 

The anticipated salary range for this role is $50,000- $65,000. This role is eligible to participate in our equity incentive plan.  Actual title and compensation is commensurate with qualifications and experience. 

As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.

Our benefits include:

• A commitment to fostering flexible hybrid work
• A flexible PTO policy with a minimum of three weeks off
• Therapy coverage benefits to ensure our employees have access to the care they need
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA and FSA options
• Paid company holidays and a company shut-down during the last week of the year
• Employer-paid disability & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to eight (8) weeks of short-term disability leave
• Eight weeks of paid Parental Leave  (if the parent also qualifies for STD, this benefit is in addition)
• 401K retirement plan with 100% matching on up to 4% of base salary

Mental wellness impacts people of every community. At SonderMind, building and supporting a diverse workforce is foundational to our goal to redesign behavioral healthcare to be more approachable and accessible. SonderMind is a committed equal opportunity employer and provides a workplace that will not tolerate discrimination or harassment on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status.