Marketing Operations Associate

Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data & technology to offer our customers a simpler, more reliable, and faster way to access the capital they need to scale their businesses. 

Formerly known as LendingHome, we’re committed to helping REIs revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country.

Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards, Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. 

• Loans Funded: $18+ billion in loans funded 
• Homes financed: 71,000+ projects funded for our customers across the country
• Geography: 31 states + D.C. where we lend to REIs so they can revitalize neighborhoods
• Employees: Over 400 employees with competitive benefits and perks

This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. 

At this time, we are not approved to hire in the following regions for this role: Alabama, Alaska, Arkansas, California, Connecticut, Delaware, Idaho, Indiana, Iowa, Louisiana, Massachusetts, Mississippi, Montana, New Hampshire, New Jersey, New Mexico, North Dakota, Oklahoma, South Dakota, Vermont, Wyoming. As well as: NYC Metro Area, Seattle Metro, Washington DC Metro, Baltimore Metro, Boston Metro, Chicago Metro, Houston Metro, Denver Metro, Portland Metro. 

The Role

Kiavi is searching for a Marketing Operations Associate who will manage our marketing automation activities and execute programs that drive both new acquisition as well as customer growth. The ideal candidate is a self-starter who is excited about the impact marketing automation can have. They are extremely detail-oriented, organized, analytical, and able to manage multiple projects at once. You will report directly to our Manager of Marketing Operations and partner closely with the Marketing and Sales teams to play a key role in achieving our ambitious growth goals.

Responsibilities

• Manage the execution of Kiavi’s email marketing campaigns, ensuring they are executed accurately and on time
• Build and segment reliable contact lists for targeted campaigns.
• Perform A/B testing on emails and landing pages to optimize campaign success and report on the results
• Execute event operations necessary for success
• Update and maintain web pages and landing pages at a campaign level to ensure accurate messaging and branding.
• Manage campaign automation across several integrated software platforms, including webinar tools, website CMS, Marketo, and CRM systems.
• Work closely with all members of the Marketing team to develop campaigns that align with our messaging and branding guidelines
• Communicate and collaborate cross-functionally with other teams such as Product, Sales, and Data
• Understand the lifecycle and segments of our potential customers and utilize our customer database to inform email segmentation strategies.
• Ensure all email campaigns comply with current email best practices, CAN-SPAM, and data privacy policies.

Requirements

• BA/BS degree or equivalent working experience
• 1-3 years of experience in marketing campaign automation and email marketing.
• Experience using Marketo. 
• Proficient in HTML and CSS is a plus.
• Highly organized, deadline-driven, and detail-oriented
• Excellent verbal and written communication skills
• Someone who seeks initiative: Volunteers readily, undertakes self-development activities, seeks increased responsibilities, takes independent actions and calculated risks

Kiavi takes a market-based approach to pay, and pay may vary depending on your location. The expected annualized base pay range for this full-time role to be performed remotely is $70,600 - $95,500 + 5% bonus + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value of equity, or benefits.

Benefits and Perks 

• Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans. Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost.
• Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents.
• Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary.
• Remote Work Policy: Kiavi supports working remotely for day to day activities for most roles and occasionally may ask employees to gather in person for key meetings, trainings, team building etc. For remote workers, Kiavi offers a one-time office setup reimbursement of up to $500 and a monthly $75 stipend for internet and phone expenses. For in-office workers, Kiavi offers employer contributions to commuter benefits account, either for parking or public transportation.
• Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it's approved by their manager.
• Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave. Short-term disability leave is also available for birthing mothers.
• 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $4,000 (whichever is less). All employer contributions are immediately vested.
• Product Ownership: All employees think like an owner because all employees play a critical role in making our business great. Many roles are eligible for stock option grants.

Kiavi in the News:

• Comment start HousingWire: 2023 HW Tech100 Winner: Kiavi 
• PropTech Connect: Kiavi Closes $209M To Grow Its Funding Capacity 
• CrowdFund Insider: Kiavi Closes $158M Revolving Securitization of Residential Transition Loans 
• Mortgage Professional America: Real investors’ lender Kiavi achieves milestone  
• Inc Magazine: 2022 Best Places to Work: Kiavi  

If you'd like to see more about what Kiavi has to offer or explore additional opportunities, visit our careers page.  Kiavi is an Equal Opportunity Employer
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