Marketing Operations Associate

About Us
At SonderMind, we know that therapy works. SonderMind provides accessible, personalized mental health care that produces high-quality outcomes for individuals. SonderMind's individualized approach to care starts with using innovative technology to help people not just find a therapist, but find the right, in-network therapist for them. From there, SonderMind's clinicians are committed to delivering best-in-class care to all people by focusing on high-quality clinical outcomes. To enable our clinicians to thrive, SonderMind defines care expectations while providing tools such as clinical note-taking, secure telehealth capabilities, outcome measurement, messaging, and direct booking.
How you'll make an impact
If you like to work strategically as well as tactically, embrace the challenge of seeing a project from ideation through to execution, and subscribe to the belief that data drives results, this role is for you. The Marketing Ops Associate sits at the intersection of marketing, product and engineering, ensuring all SonderMind marketing emails, including multiple audience-specific newsletters, lead nurture campaigns, winback campaigns, onboarding campaigns, and other behavior-based campaigns, are built strategically and align to business growths, and are deployed without concern.
You'll act as the Marketing Operations liaison for all marketing audience strategy leaders, reporting regularly on results, and working with our Marketing Analyst to tell a story of how our campaigns perform not only from an email perspective but from a product outcomes perspective.
Our ideal candidate is a go-getter with the drive to learn and embrace challenges head on, and is eager to grow within the CRM and Marketing Ops/Marketing Technology spaces at a fast-growing startup. Prior experience working in CRM Automation tools is a plus. You're comfortable in a fast-paced environment with competing priorities and are ready to pivot. You know how to strategize, lead an idea through to requirements, and work with stakeholders to get your projects prioritized and launched. You are also comfortable working with data in order to tell a story.
What you'll do

• Be an expert in operationalizing campaigns, including email layout, link tagging strategies, and overall email QA
• Working cross functionally with audience strategists and internal marketing stakeholders, develop a strategic deployment calendar to align with company content calendars and initiatives.
• Monitor email deliverability, ensuring a healthy sender reputation.
• Continuously audit and assess ongoing programs for performance optimizations
• Assist with the MarTech transition to full adoption of best-in-class CRM
• Work cross functionally to maintain data syncs and APIs between systems (e.g. Marketo & Salesforce data sync)
• Act as a CRM admin & team expert on data management and cleanliness, maintaining a healthy database of contacts and deduping/cleansing where necessary. Stay up to date on industry best practices, and share knowledge within the marketing org as well as cross-functionally
• Actively build segmented lists and audiences based on behaviors and other available data points.
• Launch/become the point person for new owned channels where possible
• Take on other adhoc Marketing Ops projects as required by the team

What success looks like (how is success measured)

• Within 1 month : complete a comprehensive audit of our CRM systems and processes, learning our project management/email development timelines, available data, and templates
• Within 3 months : be the point of contact for all things email/SMS, and be the lead on all deployments to our client, provider, and partnership audiences.
• Within 6 months : launch a net-new behavioral campaign in conjunction with audience owners.

Required Qualifications

• 1-3 Years of Marketing Automation experience
• 2-5 Years Marketing Comms experience
• 1-3 years project management experience
• Understanding ( or a strong desire to learn ) of lifecycle and retention marketing, as well as acquisition tactics
• Experience working with/executing against user journeys
• Good interpersonal skills, ability to present
• Driven by a test-and-learn agenda. You love testing subject lines, dayparting, and email content
• Comfort with telling stories with data

Preferred Qualifications

• Prior experience in startups or in the healthcare space
• Marketing, Communications, or degree or related experience
• Understanding or prior experience in chat bots or pop-up module experiences
• Prior experience working cross-functionally with internal/external stakeholders or teams
• An eye for effective copy, and a drive to test potential optimizations.
• Prior experience with project management tools like Smartsheet, JIRA or Monday.
• Experience in multi-channel campaigns
• HTML understanding/experience

What we value

• Curious: Seek to understand and pull the thread
• Courageous: Takes action, even when uncomfortable
• Lightful: Assume positive intent in others
• Authentic: Say what you mean, mean what you say, act accordingly
• Bucketworthy: Don't let your bucket leak

Salary & Benefits
The salary rate for this position is $60,000-69,000 per year. Actual compensation and title is commensurate with qualifications and experience. This role is eligible to participate in our equity incentive and variable bonus plan.
As a leader in redesigning behavioral health, we are walking the walk with our employee benefits. We want the experience of working at SonderMind to accelerate people's careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their life and work.
Our benefits include:

• A commitment to fostering flexible hybrid work
• A flexible PTO policy with a minimum of three weeks off
• Therapy coverage benefits to ensure our employees have access to the care they need
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA and FSA options
• Eight (8) paid company holidays and a company shut-down during the last week of the year
• Employer-paid disability & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to eight (8) weeks of short-term disability leave
• Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition )
• 401K retirement plan with 100% matching on up to 4% of base salary

Mental wellness impacts people of every community. At SonderMind, building and supporting a diverse workforce is foundational to our goal to redesign behavioral healthcare to be more approachable and accessible. SonderMind is a committed equal opportunity employer and provides a workplace that will not tolerate discrimination or harassment on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status.
Vaccination Policy: SonderMind requires all employees to be up to date with their COVID vaccination before entering our office space, the SonderMind Studio, or attending in-person meetings or events (including both indoor and outdoor).