Marketing Operations Associate, Lead Pass

About Us:
DailyPay, Inc. is transforming the way people get paid. As the industry's leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
The Role:
Driving the lead pass process for all of our B2B events is a critical part of B2B demand generation. This role owns the lead pass process for events and will travel to our top-tier events, work with sales onsite to collect data about the leads we interact with, clean the lists, and pass them over to our Sales Development team for post-event outreach within our established SLAs. This role should drive continuous process improvement, have strong stakeholder communication skills, a comfort with marketing technology, and have experience working across cross-functional teams.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:

• Events Data Collection:
  ○ Travel to 10-15 events a year and be the point person for collecting data from our sales team onsite to quickly:• Capture status of leads at events and any relevant notes• Document results of onsite meetings• Help schedule follow up meetings• For events not traveled to, work with sales that are onsite to ensure data entry is collected daily
• List Cleaning and Validation:
  ○ Complete list cleaning for events (both pre- and post-event) including ensuring sales representatives have relevant information and place into correct cadences
  ○ Manage list cleaning through the support of a full-time contractor
  ○ Work with Marketing Operations team to ensure all leads are imported into Marketo for appropriate scoring and assignment via RingLead
  ○ Comfort with uploading contacts into relevant Salesloft cadences
  ○ Ensure continued alignment with Sales on routing rules for leads to sellers
• Stakeholder Communication:
  ○ Communicate clearly with relevant stakeholders about status of all event lists, including pre-event outreach, meetings booked for event, and post-event lead results including MQLs and SQLs
  ○ Ensure event campaigns in Salesforce are clear and are able to be used by events team to drive sales outreach and share results on events to prove ROI of events
• Process Documentation and continuous improvement :
  ○ Support continuous process improvement by identifying areas of lead pass that could be improved and seek out automation to address manual tasks
  ○ Maintain updated process documentation related to Lead Pass and look for continued refinement of process

What You Bring to The Team:

• Bachelor's Degree or Equivalent Experience
• Experience working with Sales and/or Marketing teams
• Ability to travel 35-40% of the time
• Experience with Salesforce, Salesloft, Marketo, Google Suite
• Growth mindset, aiming for continuous process improvement
• Great communication skills

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
New York City
$80,000 - $104,000 USD
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.