Marketing Operations Associate (Pardot)

TechInsights is the information platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

Over 650 companies and 55,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

THE OPPORTUNITY

The Marketing Operations Associate supports the implementation and execution of marketing activity through our marketing tech stack. Particular focus is on the Pardot Marketing Automation Platform (Account Engagement) where this person supports Pardot implementation and required changes and manages marketing campaign execution and tracks and reports on performance. In addition, this person will support our use of Demandbase and Qualified Chat.

Based out of a growing Denver office this person will be part of a commercially focused marketing organization looking to support business growth. As part of a global marketing operations team this is a great opportunity to enhance your career.

WHAT YOU WILL DO

• Marketing Automation Management to include: Set up email automations; deliver newsletters and ad hoc emails; track & report; and work with other marketing colleagues to provide ideas and suggestions to improve campaign results.
• Manage and grow our Bullseye Marketing Database, pulling lists required for marketing activity while keeping data clean and accurate.
• Pardot support to include reviewing implementation requirements, fixing issues and making recommendations for improvements, and working Sales Operations on lead flow to ensure quick movement through the funnel.
• Create reports, manage dashboards, and present results to key stakeholders including marketing metrics, lead distribution, opportunity stages, pipeline contribution and ROI.
• Monitor and optimize the lead management processes including automation and integration tools.

WHO YOU ARE

• Bachelor's degree in marketing or related discipline.
• 2+ years’ experience with a SaaS marketing automation platform, Pardot preferred.
• Knowledge of data analysis techniques and tools (Tableau ideal)
• Experience with Marketing Tech Stack including MA Platforms, Data Manipulation, Cadence tools, WebChat tools, ABM Software etc.
• Strong attention to detail with the ability to see patterns, understand data, and present insights to cross functional audiences that can impact the business.
• Collaborate with others and be able to drive conversations with a focus on stakeholder management.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WHY WORK WITH US

• Salary range is $58,500 - $95,200, depending on experience
• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
• Flexible vacation policy
• Annual fitness reimbursement
• Strong sense of camaraderie, mutual respect and shared goals among colleagues
• Support for community through charitable alliances
• Professional and career development opportunities
• Wellness resources and support from management