Marketing Operations- Contract

Salary Range: $35.00 - 40.00
Who we are:
Hi, we're SambaSafety and we offer the industry's most comprehensive driver monitoring software. Our mission is promoting safer communities by reducing risk through data insights. Companies trust SambaSafety to keep their employees safe on the roads, price and reduce risk, help protect their brand, their bottom line, and our global community.
We've built an inclusive, supportive, and exceptional culture where every employee is empowered in their role. Don't take our word for it; we've been recognized as a Top Workplace by The Denver Post, Albuquerque Journal, Sacramento Bee, and Built In Colorado. And our employees rate SambaSafety as top-notch, with a rock solid 4.9-star rating on Glassdoor.
What You'll Do:
Decoding and keeping Marketo alive:

• Evaluate the existing Marketo setup, diagnose points of failure and crucial pieces of business operations that will need to be migrated to HubSpot.
• Monitor lead scoring, segmentation, and automation processes within Marketo, focusing primarily on performance of all these aspects against marketing team goals.
• Create and maintain marketing programs, workflows, and templates.

Troubleshoot Integration Issues:

• Be prepared to address any issues that may arise during the integration process, such as data sync errors, field mapping discrepancies, or security concerns.
• Data Cleaning and Maintenance:
• Regularly clean, update, and de-duplicate data in both Marketo and Salesforce.
• Implement data hygiene best practices to ensure high-quality databases.
• Monitor data quality and proactively address any issues.

Data Mapping:

• Create and maintain clear data mapping documentation to ensure that data fields in Marketo, HubSpot, and Salesforce align correctly.

Salesforce Reporting:

• Create and execute complex Salesforce reports to extract actionable insights.
• Analyze data to support sales and marketing decision-making.
• Collaborate with the sales team to ensure data accuracy and consistency in Salesforce.

Marketo to HubSpot Transition:

• Review and audit of workflows
• Lead the transition from Marketo to HubSpot, including data migration and campaign setup and reporting.
• Collaborate with cross-functional teams to ensure a smooth transition.
• Train and educate team members on using HubSpot effectively.