Marketing Operations & Lifecycle Lead

Anrok is pioneering the way in addressing a crucial challenge for businesses worldwide: navigating the complex realm of sales tax and VAT. As tax regulations continue to change and become more intricate, companies require a dependable and automated solution to manage risk and ensure global compliance doesn’t become a drag on their revenue. Anrok’s cutting-edge platform seamlessly integrates with various billing and payment systems, streamlining sales tax monitoring, registration, reconciliation, and filing across multiple jurisdictions.

We're rapidly growing after our Series B, seeking our first marketing ops & lifecycle marketing hire to join us in simplifying sales tax compliance for SaaS businesses. The ideal candidate has experience with marketing automation platforms, email marketing, and optimizing marketing funnels for fast pipeline generation.

You'll join a talented team at Anrok, working within the marketing team and reporting to the Head of Marketing. You'll also collaborate with Anrok's revenue ops, sales, and senior leadership teams.

In this role, you will:

• Drive marketing funnel efficiency by managing and optimizing lead capture, lead data, lead scoring, lead nurture, and lead routing.

• Own and improve our marketing tech stack (Hubspot, Google analytics, tag manager, search console, etc.) 

• Identify opportunities to optimize the entire prospect lifecycle from web visit to lead to opportunity. Test your hypotheses, ship the winners, and report on learnings to inform future plans. 

• Own the identification, tiering, and segmentation of target accounts to drive ABM efforts

• Develop and refine a lead scoring model that maximizes conversion.

• Evolve our attribution model and build better influence reporting across channels.  

• Keep up with new marketing tech, including AI tools. Research, recommend, and implement new software and systems as needed to accelerate growth.

• Own our email marketing channel and optimize its performance. Manage our contact database and segmentation, run A/B tests, and report on engagement and conversion rates.

• Improve the team’s overall measurement and reporting of pipeline generation, campaign influence, channel impact, and events ROI.

What excites us:

• 4+ years of marketing operations experience in B2B SaaS, with at least 2 years of being the core admin for a marketing automation tool (preferably Hubspot)

• Expertise with email marketing platforms, and at least a working knowledge of CRM software (preferably Salesforce)

• Ability to execute quickly and correctly—you can launch complex drip campaigns and turn around detailed reports, accurately and on time. 

• Experience managing and optimizing lead funnels, including lead scoring and handoff.

• Obsession with data, details, and processes. You’re great at building reports, can manage complex systems, and never miss an edge case. 

• Readiness to jump into challenges, build from the ground up, iterate quickly, and work cross-functionally to solve problems.

What we offer:

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.

• Lunches and snacks for those working out of our San Francisco office.

• Medical, dental, and vision insurance covered 100%.

• One Medical membership covered, flexible sick benefits and more.

• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.

• One Medical annual membership.

• Bi-annual team offsites and optional quarterly gatherings at the SF HQ office.

• Home office setup stipend to ensure you have the equipment you need to thrive at work.

For employees based in the San Francisco Bay Area, we follow a hybrid model. Where we come into the office 3 days a week to collaborate in person. For employees located outside of the San Francisco Bay Area, you will work remotely full-time