Marketing Operations Manager

Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what’s important – their core business. 

Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado’s Best Places to Work for five years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it. 

Position Description:

We are seeking an experienced Marketing Operations Manager to join our Revenue Operations team, reporting directly to the Director of Revenue Operations. This role is crucial in managing and optimizing our marketing technology stack, including platforms like HubSpot, RollWorks, LeanData, Outreach, ZoomInfo, and Chorus. The ideal candidate will combine technical expertise with strategic planning and project management skills to enhance marketing efficiency and drive business growth. 

At KPA, you'll be part of a dynamic team dedicated to making a positive impact on workplace safety and compliance. We offer a collaborative work environment where innovation is encouraged, and your expertise will directly contribute to our mission of helping businesses succeed. Join us to advance your career while making a real difference.

Responsibilities:

Marketing Automation Management

• Oversee the setup, integration, and optimization of marketing automation tools such as HubSpot, Salesforce (SFDC), Adroll/RollWorks, ABM Tools (6Sense etc.), ZoomInfo, Outreach, and Chorus. 
• Ensure effective utilization of these platforms to support marketing campaigns, sales initiatives, and lead management processes. 

Data Management and Reporting

• Develop comprehensive reports and dashboards to track performance metrics. 
• Provide actionable insights to the marketing team to inform strategy and decision-making. 
• Maintain data integrity across all marketing systems. 

Campaign Execution and Optimization

• Lead the standardization and support the execution of marketing and Sales Development Representative (SDR) campaigns using HubSpot, Outreach, and Chorus. 
• Continuously analyze performance data to optimize campaigns for improved engagement and conversion rates. 

Cross Functional Collaboration

• Work closely with Sales, Customer Success, Product, and IT teams to ensure alignment and integration of marketing technologies with other business systems. 
• Facilitate communication and collaboration across departments to achieve common goals. 

Process Improvement

• Identify opportunities to streamline marketing and SDR processes. 
• Implement best practices in lead generation, nurturing, and scoring to enhance operational efficiency and effectiveness. 

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. 
• Minimum of 5 years of Admin experience with marketing automation tools (e.g., Marketo, HubSpot) and CRM systems. 
• Strong analytical skills with proficiency in data analysis and reporting tools. 
• Excellent project management and communication skills. 
• Ability to work collaboratively across departments and manage multiple projects simultaneously. 

Location:

• KPA is headquartered in Westminster, CO just outside of Denver. We operate in a hybrid, remote-first work model where local candidates can go into the office for in person collaboration, team meetings, or events. Our Marketing Operations Manager can sit 100% remote, only being expected to attend in-office events on an infrequent basis (quarterly or annually).

Compensation:

• Annual Base Salary Range of 90k-120k
• Annual Bonus Opportunity of 15%

Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.

As a growing company KPA values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, Mental Health Benefits, and Pet Insurance.

About KPA

Founded in 1986, KPA is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. KPA solutions help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of KPA's software, consulting services, and award-winning training content helps organizations minimize risk so they can focus on what's important—their core business.

We are passionate about what we do, how we do and why we do it. Our culture is driven by the KPA core values – Integrity, Helpful, Excellence, Agile, Respectful, and Teamwork. Success will be determined by the capabilities, energy and character of the people we bring into our organization and the performance they achieve.

KPA, with headquarters in Colorado and teammates throughout the United Sates, is recognized as one of Colorado's Best Midsize Places to Work by Built In Colorado for 2024.

“To be ranked in Built In’s Best Places to Work Awards is a recognition of KPA’s dedication to creating a team of outstanding professionals and our efforts to create a positive and safe workplace culture for everyone,” said Chris Fanning, KPA President and CEO. “I believe we’ve developed a high caliber organization comprised of passionate people who are experts in their respective fields and deliver great value to our customers.”

KPA is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, and compensation, to all qualified applicants and employees without regard to race, religion, religious dress/grooming, color, ethnicity, sex (including sex stereotyping), sexual orientation, gender identity or gender expression, national origin, ancestry, citizenship status, creed, uniform service member status, military or veteran status, marital status, pregnancy, breast-feeding and/or pregnancy-related conditions, age, protected medical condition, leave status, physical or mental disability, genetic characteristics, or any other legally-protected status in accordance with the requirements of all federal, state and local laws. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].