Marketing Operations Manager

Modern Health · USA

Company

Modern Health

Location

USA

Type

Full Time

Job Description

The Role

We’re looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth. You'll own our Marketo instance collaborate across the organization and transform campaign data into actionable strategies that power our revenue engine. This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution reporting and overall marketing operations efficiency. We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you please apply!

This position is not eligible to be performed in Hawaii.

What You’ll Do

  • Campaign Execution : Collaborate within the Demand Gen team to build and launch seamless marketing programs across email webinars events videos website chat Pathfactory and paid media

  • Own Marketo : Maintain our instance identify improvements and ensure optimal performance to support a robust campaign calendar

  • Drive Data-Backed Insights : Monitor analyze and report on marketing campaign effectiveness tying results directly to business objectives

  • Optimize Lead Flow : Maintain our attribution model enhance our ABM account scoring/routing and help boost pipeline conversion rates

  • Report on Impact : Deliver regular KPI reports and translate marketing data into insights for decision-makers

  • Collaborate for Success : Partner with RevOps Sales Partnerships and Analytics to streamline processes identify growth opportunities and complete system integrations

  • Creative Problem-Solving Skills: There are many ways to approach a problem and we’ll expect you to choose the one that’s most likely to get a favorable outcome

  • Champion Data Integrity : Uphold database quality standards and implement best practices across our MarTech stack

Who You Are

  • Marketo & SaaS Expert : 3+ years in enterprise/SaaS marketing with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization

  • Systems Thinker : Salesforce expert comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics

  • Process-Driven Optimizer : Passionate about operational excellence change management and building best-in-class frameworks

  • Data Translator : Can analyze campaign results and provide clear strategic and tactical recommendations to drive action

  • Adaptable Team Player : Thrive in fast-paced environments manage multiple projects and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally

  • Growth Mindset : Eager to learn adapt and make a tangible impact on our scaling operations

Bonus Points

  • Experience inheriting a Marketo instance and successfully enhancing it

  • Experience with Looker/Tableau Demandbase Outreach data appending tools (Apollo Zoominfo Clearbit) Pathfactory Qualified or Vidyard

  • Startup experience

Benefits

Fundamentals:

  • Medical / Dental / Vision / Disability / Life Insurance

  • High Deductible Health Plan with Health Savings Account (HSA) option

  • Flexible Spending Account (FSA)

  • Access to coaches and therapists through Modern Health's platform

  • Generous Time Off

  • Company-wide Collective Pause Days

Family Support:

  • Parental Leave Policy

  • Family Forming Benefit through Carrot

  • Family Assistance Benefit through UrbanSitter

Professional Development:

  • Professional Development Stipend

Financial Wellness:

  • 401k

  • Financial Planning Benefit through Origin

But wait there’s more…!

  • Annual Wellness Stipend to use on items that promote your overall well being

  • New Hire Stipend to help cover work-from-home setup costs

  • ModSquad Community: Virtual events like active ERGs holiday themed activities team-building events and more

  • Monthly Cell Phone Reimbursement

Apply Now

Date Posted

04/12/2024

Views

5

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