Job Description
The Role
We’re looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth. You'll own our Marketo instance collaborate across the organization and transform campaign data into actionable strategies that power our revenue engine. This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution reporting and overall marketing operations efficiency. We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you please apply!
This position is not eligible to be performed in Hawaii.
What You’ll Do
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Campaign Execution : Collaborate within the Demand Gen team to build and launch seamless marketing programs across email webinars events videos website chat Pathfactory and paid media
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Own Marketo : Maintain our instance identify improvements and ensure optimal performance to support a robust campaign calendar
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Drive Data-Backed Insights : Monitor analyze and report on marketing campaign effectiveness tying results directly to business objectives
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Optimize Lead Flow : Maintain our attribution model enhance our ABM account scoring/routing and help boost pipeline conversion rates
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Report on Impact : Deliver regular KPI reports and translate marketing data into insights for decision-makers
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Collaborate for Success : Partner with RevOps Sales Partnerships and Analytics to streamline processes identify growth opportunities and complete system integrations
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Creative Problem-Solving Skills: There are many ways to approach a problem and we’ll expect you to choose the one that’s most likely to get a favorable outcome
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Champion Data Integrity : Uphold database quality standards and implement best practices across our MarTech stack
Who You Are
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Marketo & SaaS Expert : 3+ years in enterprise/SaaS marketing with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization
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Systems Thinker : Salesforce expert comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics
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Process-Driven Optimizer : Passionate about operational excellence change management and building best-in-class frameworks
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Data Translator : Can analyze campaign results and provide clear strategic and tactical recommendations to drive action
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Adaptable Team Player : Thrive in fast-paced environments manage multiple projects and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
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Growth Mindset : Eager to learn adapt and make a tangible impact on our scaling operations
Bonus Points
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Experience inheriting a Marketo instance and successfully enhancing it
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Experience with Looker/Tableau Demandbase Outreach data appending tools (Apollo Zoominfo Clearbit) Pathfactory Qualified or Vidyard
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Startup experience
Benefits
Fundamentals:
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Medical / Dental / Vision / Disability / Life Insurance
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High Deductible Health Plan with Health Savings Account (HSA) option
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Flexible Spending Account (FSA)
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Access to coaches and therapists through Modern Health's platform
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Generous Time Off
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Company-wide Collective Pause Days
Family Support:
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Parental Leave Policy
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Family Forming Benefit through Carrot
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Family Assistance Benefit through UrbanSitter
Professional Development:
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Professional Development Stipend
Financial Wellness:
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401k
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Financial Planning Benefit through Origin
But wait there’s more…!
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Annual Wellness Stipend to use on items that promote your overall well being
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New Hire Stipend to help cover work-from-home setup costs
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ModSquad Community: Virtual events like active ERGs holiday themed activities team-building events and more
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Monthly Cell Phone Reimbursement
Date Posted
04/12/2024
Views
5
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