Marketing Operations Manager

​​At Instawork, we’re driven by our vision to create economic opportunity for local businesses and skilled hourly professionals in communities around the world. With a growing number of hub cities across the world in the U.S., Canada, India, and beyond, we’re looking for top talent to help rapidly scale our high-tech and high-touch labor marketplace. Our accomplished and dedicated team is passionate about our mission and committed to crafting revolutionary products, all with the backing of our world-class investors, including Benchmark, Spark Capital, Craft Ventures, Greylock Capital, Y Combinator, and more!

The mission of the Business Operations team is to create strategic clarity and alignment to accelerate Instawork’s growth, and we tackle company-critical work in three areas:

Business health & day-to-day operations. Define critical KPIs/metrics, stay on top of key trends in the business, perform analyses to unearth new insights and support important decisions, and design/own the "operating systems" that help run the business effectively.

Strategic planning & goal-setting. Manage the processes that enable teams to produce clear strategic plans connected back to broader company strategy, and translate these plans into forecasts and ambitious goals/OKRs.

Special projects & initiatives. Answer critical questions about our market and growth opportunities, drive complex projects that help us run/scale better as a business, and incubate 0-->1 initiatives that lack clear owners.

We have an immediate opening for a Marketing Operations Manager, with a proven track record of success to join our rapidly growing team. This role serves as a critical member of the revenue operations team and works directly with our growing marketing organization. This role requires prior marketing operations experience. This is a results-driven position that requires high integrity, high EQ, an openness to feedback, and a willingness to learn and grow.

What You'll Do

• Architect and drive the development/evolution of a leads platform.  The leads platform resides across a variety of systems including Internal Tools, Salesforce, and Hubspot.
• Develop the marketing automation workflow including enrichment, lead scoring, campaign & field stamping.
• Design and implement marketing attribution capabilities including first, last, and/or any touch.
• Ongoing implementation/integration of new martech capabilities with our existing technology stack including things like website chat, enrichment, personalization, Ads platforms, attribution, etc.
• Support the marketing team in the execution of both triggered and scheduled email campaigns - configuration within Hubspot / Iterable, execution & reporting/optimization.  
• Analyze, develop, and improve operational processes and systems
• Partner with other team members across GTM to define dashboards, metrics and KPIs and to surface business insights
• Own our tech stack and reporting tools - data systems, excel models, data warehousing
• Be the subject matter expert and proven leader on marketing performance, processes & systems at Instawork

Who You Are

• 3 years minimum, 5+ years preferred in marketing operations, within a B2B marketing organization.
• Experience architecting and operating marketing automation platforms, including hands-on / admin experience with Hubspot/Marketo & Salesforce, and familiarity with alternative/adjacent platforms: Iterable, Zapier, LeanData, etc.
• You’re not just a buyer/integrator of systems, but comfortable with building in-house within the systems we have.  Examples: Lead Scoring & Attribution.
• Detail-oriented, with a strong passion for analytics and problem-solving
• Excited and passionate to work in a fast-paced environment with the ability to pivot quickly, is comfortable with making decisions in ambiguity and has a strong bias for action while understanding the bigger picture
• Excellent interpersonal skills to build positive working relationships across the organization
• Analytics experience with SQL, Google Analytics, Ad platforms and other related tools is a plus.

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