Marketing Operations Manager

Bugcrowd is the world’s #1 crowdsourced security company. Our award-winning platform combines actionable, contextual intelligence with the skill and experience of the world’s most elite hackers to help leading organizations solve security challenges, protect customers, and make the digitally connected world a safer place.

Responsibilities:

• Build, scale, and maintain the integrity of our martech stack, including Marketo, Leandata, Outreach etc.
• Create and analyze reports on marketing attribution and sales activities, effectiveness, and business impact, making recommendations on areas for optimization and alignment.
• Optimize Inquiries to SQL process and help identify industry standard and competitive KPI's. 

•  Optimize and own Marketo system and building processes

• Analyze campaign results and optimize to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend
• Collaborate with GTM teams to continually improve marketing effectiveness and our lead pipeline, including optimization, testing, targeting, lead scoring, and nurture cadences
• Closely partner with marketing and sales teams to execute demand generation activities
• Champion and facilitate cross-functional business processes to help maintain alignment throughout a rapidly changing business environment

Qualifications:

• 3-5 years of experience in Marketing Operations (or similar capacity) at a fast-growing B2B technology company. 
• Technology experience:
• Deep knowledge and hands-on experience with marketing automation software (Marketo preferred)
• Advanced Salesforce.com experience
• Leandata, Outreach, Drift experience a plus
• Successful track record of creating, executing, and measuring campaigns, including database management, segmentation, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics.
• Strong familiarity with B2B demand gen programs within a SaaS environment, lead lifecycles and direct marketing principles and strategy
• Experience in making data-driven decisions and driving business transformation initiatives
• Exceptional analytical and quantitative skills with great attention to detail
• Growth mindset with inherent curiosity and personal drive; ability to navigate ambiguity and operate independently in a fast-paced, startup environment

Pay Range Disclosure:
The base pay range for this role takes into account the wide range of factors that are considered in making compensation decisions, including, but not limited to, Qualifications, Geographical Location, Education/certifications, Experience, Skill Sets, Training, and other business and organizational needs. 

At Bugcrowd, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for the position of Marketing Operations Manager is: $111,060  - $151,600.

This position may also be eligible to participate in a discretionary bonus program or commission plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Culture:

• At Bugcrowd, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that people are included and have a sense of being part of making Bugcrowd not only a great product but a great place to work.
• We regularly hear from both customers and researchers that Bugcrowd feels like a family, and we strive to maintain that internally as well.
• Our team consists of a broad range of people: musicians, adventure sports junkies, nature lovers, parents, cereal enthusiasts, night owls, cyclists, artists—you get the point.

At Bugcrowd, we are solving security threats and vulnerabilities that are relevant to everyone, therefore we believe solving these problems takes all kinds of backgrounds. We value the perspectives and experiences people from underrepresented backgrounds bring. We are a supportive & collaborative team who understand that reaching Bugcrowd’s potential depends on the happiness of the employee.

Background Checks:

The company is authorized to obtain background checks for employment purposes under state and federal law. Background checks will be conducted for positions that involve access to confidential or proprietary information (including trade secrets).

Background checks may include Social Security verification, prior employment verification, personal and professional references, educational verification, and criminal history. Applicants with conviction histories will not be excluded from consideration to the extent required by law.