Marketing Operations Manager

Why work at Logiwa?

Logiwa is a rocket headed straight for the moon! Since 2017 we've grown to become the leading provider of cloud-powered ordering and fulfillment software for B2C and Direct-to-Consumer companies in an industry that’s growing by leaps and bounds. As e-commerce continues to take off, the sky is not even the limit for us.

If you’re looking for a place where your career can take off, for a company that is passionate about their people, and for products that are helping redefine the way companies do business, then we’re looking for you!

We provide a fun, inclusive, and collaborative environment with endless opportunities for growth. Whoever you are–rocket enthusiast, mountaineer, chess master, or Netflix binger–come find your place with us here at Logiwa. Take a look and see how you can contribute to this fast-growing team.

Marketing Operations Manager

The Marketing Operations Manager role serves as a connector within the marketing department to ensure that projects, processes and performance are fully executed, utilized, analyzed and reported. This role requires expertise working with cross-functional groups and the ability to confidently drive facilitation of problem-solving, process and project management thinking, and data-driven analysis and decision making.

What You'll Do:

Marketing Processes:

• Identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work
• Optimize Marketing’s HubSpot performance and processes
• Identify, implement, leverage and maintain marketing project management tools and resources to implement and maintain key department processes and programs

Marketing Performance:

• Develop measurement plans which contain benchmarks and goals for each upcoming program or campaign.
• Monitor performance, develop insights, make recommendations and implement optimizations across MQLs, SQLs, pipeline, content, channels, and campaigns – and iterate on a continuous basis.
• Maintain Hubspot dashboards and other reporting tools to track performance of departmental goals and of key marketing programs, campaigns and other activities
• Work collaboratively with Growth Marketing, Product Marketing and others to identify key performance metrics and quantitative goals
• Provide regular reporting and analysis on the performance of marketing programs, including the Logiwa website, social media platforms, digital programs, and key prospect, customer and partner marketing campaigns
• Track and report progress of marketing budget on an ongoing basis
• Provide ongoing reporting in support of leadership updates and board of directors presentations
• Be the steward for data governance in Marketing, maintaining database quality and ensuring compliance with relevant data privacy regulations, such as GDPR, CASL and others

Marketing Project Management:

• Serve as the marketing project manager for integrated campaigns from inception through execution and measurement
• Manage list segmentation, scoring and attribution models to drive increased performance and support marketing initiatives
• Lead others by sharing solutions and problem solving approaches to ensure programs are executed on time and within budget
• Support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and other initiatives

You Have:

• B2B tech marketing experience plus 5-7+ years of experience in Marketing Operations or related roles.
• Experience with modern marketing and sales development solutions such as HubSpot, WordPress, native social media platforms, Salesforce, ZoomInfo, Drift and others.
• Strong analytical skills, able to draw insights and intelligence from marketing data
• Exemplary oral and written communication skills, including ability to concisely present project deliverables.
• Highly collaborative, able to work successfully with little guidance.
• Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.
• A good understanding of database structure, data hygiene, analytics, and attribution.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Project management skills, including ability to create project planning templates, workback schedules and use common project management applications, such as Asana
• Technically capable, excellent communicator, and a desire to improve processes.
• Working knowledge of GDPR regulations.

Benefits:

At Logiwa we offer:

• Flexibility to work fully remote, or hybrid if you desire (Our Chicago office has free breakfast and snacks daily, as well as a weekly happy hour!)
• 15 days of paid time off + 5 personal days annually, and your birthday as a paid holiday
• 100% employer-paid health and dental insurance
• Other insurance offerings including: vision, life, legal, and pet insurance
• 401(K) and free access to a confidential certified financial advisor
• Employee Assistance Program - confidential counseling and advice available by phone, web, or text
• Community engagement opportunities like quarterly volunteer days

Is this not the right job for you? No worries! Take a look at some of our other openings and see if there may be something else that catches your eye!