Marketing Operations Manager

With electric vehicles (EVs) expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on EV charging and established a business model that's been validated by more than a decade in business and thousands of customers. As now a public company, we remain focused on broadening our market leadership and building on years of innovation. ChargePoint offers a once-in-a-lifetime chance to build our all-electric future and dominate a trillion-dollar market. 

Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Discover what it’s like to help build the fueling network of the future - check out our Engineering Blog.

Reports To

Sr. Manager, Marketing Operations

What You Will Be Doing
The Marketing Operations Manager will be part of a fast-growing marketing team. They will play an integral role in ensuring the expanding team is set up for scale, working closely with other teams within marketing and across other departments to address key challenges and find methodical solutions. The ideal candidate has a penchant for process, loves immersing themselves in martech, and is a naturally curious self-starter.

What You Will Bring to ChargePoint
Responsibilities:

• Manage, maintain, and optimize tools and integrations including but not limited to Marketo, Drift Email, Drift Chat, RingLead, Vidyard, Turtl
• Create and execute a broad range of campaigns and programs within Marketo including email blasts/nurture, webinars, events, paid media, etc.
• Create and maintain a broad range of operational workflows including lead scoring, data concatenation, value standardization, ad hoc lead/contact routing, email alerts, etc. 
• Refine and oversee inbound lead flow engine, ensuring qualified leads can be followed up with effectively, and all activity can be clearly tracked and reported on
• Monitor audience segment growth and overall database health, identifying gaps and strategizing ways to fill them
• Identify operational inefficiencies and strategize/document ways to enhance procedures
• Provide the marketing organization with the reports, dashboards, and data they need to derive insights data-driven decisions about marketing programs and tactics

Qualifications

• REQUIRED: 2-4 years of relevant experience in B2B marketing operations and automation experience
• REQUIRED: Minimum 1 year of Marketo admin experience
• Proven track record of successfully implementing marketing operations and automation strategy
• Deep knowledge in audience segmentation, campaign development, list management and email marketing strategies
• Deep knowledge of demand generation, revenue attribution, account and lead stages, lead and contact statuses, lead lifecycle, and sales pipeline
• Understanding of multi-touch attribution models

Bonuses

• Experience with Salesforce Marketing Cloud, Bizible, Tableau, Google Analytics, Customer Data Platforms, Asana
• Familiarity of working within CRM (Salesforce) and experience working cross functionally with sales operations
• Experience with HTML and CSS

US, Remote

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

If there is a match between your experiences/skills and the Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer. 
Applicants only - Recruiting agencies do not contact.