Marketing Operations Manager

Gogo Business Aviation is looking for a Marketing Operations Manager to manage our industry leading marketing tech stack, execute marketing programs, ensure effective and efficient lead flow, optimize team processes, and develop, execute, and draw insights from reports and dashboards for our growing Marketing team. This position is ideal for a constantly curious problem solver who loves to plan and execute data-driven marketing programs.
Our ideal candidate is a strategic thinker with an eye for the details, analytical, an expert in driving solid operations programs, and has the business acumen to translate data-driven decisions into actionable enhancements to fuel sales growth. If you are a collaborative team player with a passion for continual improvement and an obsession for delivering impactful marketing programs that contribute to the bottom line, we are looking for you.
Do you have a passion for Marketing Ops? For leveraging marketing technologies to execute industry leading campaigns, measuring impact, and overseeing the smooth running of the marketing engine? Then, please read on and COME ON BOARD THE GOGO BUSINESS AVIATION MARKETING TEAM!
How will you make a difference?

• SME and hands on manager of Marketo and wider leading marketing tech stack. Including daily execution of campaigns and management of integrations, including but not limited to: Salesforce, Vidyard, ON24, Google Analytics
• Lead the campaign management process to ensure timely execution, tracking and reporting of campaigns
• Research, recommend and implement new tools and processes as needed to expand and/or enrich demand generation programs
• Lead effective sales and marketing collaboration to implement and improve upon shared processes, analytics and infrastructure
• Be the marketing team lead for ongoing tracking and reporting of campaign effectiveness and pipeline impact and revenue performance of marketing programs
• Provide mentorship and guidance to junior and cross functional team members to grow effectiveness of the team
• Utilize demand gen communication strategy and marketing automation best practice to drive lead acquisition and customer retention
• Enable impactful customer targeting by overseeing continuous improvement of database quality and data enrichment strategies
• Embrace a test and learn mindset, dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of campaign

Qualifications

• BS or BA in a Marketing, technical or business discipline; or equivalent work experience
• 4+ years of marketing operations or marketing automation experience - B2B preferred
• Marketo Certification (MCE) highly preferred
• This role is hybrid and requires you to be in the Broomfield office 2-3 days per week

Required Skills, Experience and Talents

• Advanced proficiency with Marketo admin
• Demonstrated proficiency with data literacy and manipulation to enable customer segmentation and lead scoring (as examples)
• Nurture/drip campaign/program experience with an understanding of marketing funnel metrics and lead life-cycle processes

Preferred Skills, Experience and Talents

• Email marketing experience, including deliverability, compliance, split testing and optimization
• Analytical thinking for strategic data-led decision makingExperience managing and implementing projects that drive the lead funnel (i.e. - lead scoring, lead routing)
• Experience with Salesforce CRM and additional MarTech applications
• Strong project management skills and ability to work on many projects simultaneously
• Excellent organizational skills with strong attention to detail
• Strong written and verbal communications skills

We love work-life balance as much as you do! Gogo Business Aviation is a place that values our employees' time both in and out of the office. Our employees enjoy a hybrid in-office and work from home environment that is designed to give you the flexibility and space to collaborate with your team effectively while building the strong relationships that are a hallmark of our culture.
Equal Pay Disclosure(s)
Base Pay:
108,000.00 - 135,000.00 USD Annual
Target Annual Short-Term Incentive:
Bonus Plan at 10% (% of Annualized Base Pay)
Eligible for Incentive Stock Program:
Yes
Benefits:
Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at www.gogoair.com/careers.
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Gogo is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.
Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.
The EEO is the law and is available here. Gogo participates in E-Verify (English and Spanish). Right to Work Statement (English and Spanish).