Marketing Operations Manager

SailPoint is seeking an experienced and passionate Marketing Operations Manager to drive our lead and contact management lifecycle - the data process from lead creation in our systems to hand-off to our sales teams. This role will be instrumental in driving marketing and sales success by ensuring proper management of marketing data and processes that will ultimately support exceptional lead management and improved lead and contact data quality. Specifically, this role's main focus will be enabling efficient lead scoring, lead tracking/conversion, lead management, data augmentation (lead and contacts), data compliance, overall database health and lead routing in alignment with our inside sales initiatives.
This role will partner closely with our marketing automation administrator (as well as other teams) to align lead management strategy with process and system execution. The ideal candidate understands the data layer of Marketing, has worked with the lead lifecycle previously and is excited about creating (and reporting on) a streamlined flow of leads and contacts from creation to sales opportunity.
Responsibilities:

• Ownership of our lead and contact strategy, lifecycle and data accuracy in collaboration with stakeholders such as demand generation, customer marketing, partner marketing, sales ops and customer success teams.
• Management of lead and contact database cleanliness (in conjunction with our marketing automation manager)
• Refine and own strategy behind our lead routing, lead scoring, lead definitions, lead stages to align with marketing and inside sales goals and processes.
• Supervision and reporting of lead conversion and performance.
• Partnership with the demand generation team to find gaps and build recommendations for lead lifecycle improvement (lead scoring updates, lead conversion improvement and data augmentation opportunities).
• Partnership with the inside sales team to determine most effective and impactful lead routing, hand-off, reporting and SLAs.
• Drive the lead and contact data acquisition and augmentation strategy within SalesForce.
• Create, monitor and report on lead to opportunity process and SLA within SalesForce.
• Oversight of and internal collaboration with stakeholders for data quality management system RingLead.
• Proactively review and identify areas to increase efficiencies with automation.

Requirements:

• 3+ years of working in B2B marketing, specifically in the areas of marketing operations, data management, lead generation, lead management and/or equivalent agency/consultant experience.
• Experience in and deep understanding of lead lifecycle management: lead generation, lead stages/flow, lead conversion, lead routing, and lead/contact database management.
• Previous experience working with a data quality management system, RingLead preferred.
• Demonstrated experience with marketing automation and CRM data management systems, Marketo, Outreach and SalesForce preferred.
• Experience collaborating with demand generation teams as well as Salesforce admins, IT teams, sales ops, inside sales, and other non-marketing stakeholders.
• A working knowledge of data retention and deletion practices as well as privacy/protection laws, including GDPR and CCPA a plus
• Analytical mindset and ability to interpret and communicate results and recommended action to key stakeholders.
• Ability to multitask, manage time effectively across priorities and work in a fast-paced environment.

SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.