Marketing Operations Manager

Job Overview:

The role is in the Marketing Operations team which is part of the Revenue Ops team. In this role you will be working on supporting questions and hypotheses of the Marketing teams as it relates to coursera.org’s digital performance. Prior knowledge (implementation/usage) of Google Analytics/Omniture Adobe Analytics or Amplitude  is a must. You should be analytically smart self-starter and operate with minimal directions.

Responsibilities:

• Collaborate with our Operations teams to understand complex analytical challenges and identify opportunities for Web Analytics-driven solutions

• Collect and analyze website performance data including traffic conversion rates bounce rates and user behavior to monitor trends and identify opportunities

• Create regular reports and dashboards summarizing important findings and presenting applicable insights to the Marketing team and other stakeholders

• Support in the planning and evaluation of proper tagging of relevant web properties working with various teams to prioritize the implementation

• Perform customer segmentation and cohort analysis to understand the digital behavior and preferences of different customer groups including Marketing performance and customer experience

Basic Qualifications:

• Bachelor’s degree in Business Marketing Data Science Statistics Economics.

• At least 3 or more years of experience in Marketing and Web Analytics

• Proficiency in data analysis tools and platforms including Amplitude Google Analytics Adobe Analytics or similar analytics software. Knowledge of Looker is desirable

• Experience working with large and complex datasets

• Familiarity with web technologies and tracking implementations including tagging pixels and cookies

• Expertise in SQL; experience working in cloud-based data platforms

• Knowledge of data preprocessing cleaning and analysis techniques

Preferred Qualifications:

• Prior knowledge of implementation and usage of Google Analytics Adobe Analytics (Omniture) or Amplitude is mandatory

• Have supported Marketing use cases in B2C and/or B2B

• Working knowledge of SQL to run the query and pull data in Looker

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