Marketing Operations Manager

What we are looking for / The role

We are seeking an experienced, organized, and efficient Marketing Operations Manager interested in revolutionizing the way app developers test & develop their products. You will build and run the systems and processes that enable Mobot’s marketing team to deliver on our ambitious goals. But you won’t stop there - you will also drive performance improvements - always testing, learning, and optimizing.

This is a critical role that will drive Mobot’s growth by enabling the team to report, track, and document each iteration of our marketing programs. 

This role can be fully remote, in-person (NYC), or a hybrid of the two. Candidates must be authorized to work in the United States.

Responsibilities

We are a small but mighty team, and you’ll have the opportunity to play a significant role as we scale our org. Key responsibilities include:

• Manage the MarTech stack, marketing automation and demand generation campaign management, lead routing, and data integration
• Guide best practices and ensuring marketing technology is evaluated, selected, implemented, customized and maintained to drive efficiency, effectiveness, and scale
• Drive continuous improvement in lead scoring model, email nurture, A/B and multivariate testing
• Build reports and analytics dashboards to track website and campaign performance
• Perform analysis of KPIs to surface insights and trends to functional owners
• Work with stakeholders to plan and develop A|B tests to improve conversion at the awareness, consideration, and decision stages
• Maintain a knowledge base of documentation, content, and training material
• Support execution of our ICP and ABM campaigns
• Communicate progress, deliverables, roadblocks, and results - proactively

About you

• 2+ years of work experience in a marketing operations role
• Experience integrating software, creating automations, and auditing data for accuracy
• Expertise building and managing lead-scoring models, funnel and lead-passing operations, email automation and triggering, data compliance processes, and campaign reporting
• Familiar with systems like GA, Marketo, Hubspot, Salesforce, Gong, Outreach, ZoomInfo, and Tableau
• Strong sense of ownership and operational rigor

Bonus points

• Experience with QA/DevOps
• Experience selling SaaS to product/engineering teams

Compensation & benefits

• Competitive compensation
• Generous PTO, including 1 week company-wide winter break
• 401k with company match
• Stock options
• Comprehensive health benefits
• Paid family leave
• Commuter benefits
• Much more!