Marketing Operations Manager

At Digital Turbine, we make mobile advertising experiences more meaningful and rewarding for users, app publishers, and advertisers - intelligently connecting people in more ways, across more devices. We provide app publishers and advertisers with powerful ads and experiences that captivate consumers, fuel performance, and help telecoms and OEMs supercharge awareness, acquisition, and monetization. In a rapidly evolving industry, we are constantly innovating and creating better paths of discovery to connect consumers, publishers, and advertisers across the mobile ecosystem.
Your Job Purpose
We are looking for a highly analytical and detail-oriented Marketing Operations Manager to join the Digital Turbine Marketing team, reporting to the Global Comms & Field Marketing lead. As a Marketing Operations Manager, you will play a critical role in implementing best practices, processes and systems to drive scale and efficiency across the Marketing organization, and provide data-driven insights to drive marketing execution.
Responsibilities:
Marketing Systems Management and Automation
Oversee and manage the marketing technology stack, including marketing automation, analytics, and other relevant tools.
Evaluate, recommend, and implement new marketing tools and platforms.
Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide actionable insights to the marketing team.
Oversee contracts, renewals, payments, and invoicing with all applicable vendors.
Manage relationship and execution automation platforms and tools.
Marketing Analytics and Reporting
Conduct in-depth analysis of marketing data to measure campaign performance, identify trends, and provide actionable recommendations to optimize marketing efforts.
Generate regular reports and develop dashboards to track key marketing performance metrics, including campaign ROI, audience reach, and engagement metrics.
Present data-driven insights and recommendations to stakeholders and senior management to inform decision-making and drive strategic initiatives.
Standardize and operationalize all channel reporting across the marketing team.
Campaign Management
Collaborate with the marketing team to execute campaigns across various channels, ensuring proper tracking and attribution.
Data Management
Collaborate with cross-functional teams to ensure proper integration and data flow between different systems.
Understanding of database management and experience in maintaining data hygiene, segmentation, and data governance practices.
Budget management
Work closely with the SVP of Marketing and Strategy to help plan and manage the team's annual budget.
Collaborate with all marketing stakeholders on identifying and selecting vendors, as well as be the main POC for contracts and deals with vendors.
Requirements:
3+ years of proven experience in marketing operations or a similar role within the tech industry.
Bachelor's degree - ideally in Marketing, Business, or another analytical field
Excellent project management and organizational skills, with the ability to manage multiple tasks and meet deadlines
Experience with CRM and automation platforms (Salesforce, Pardot, Marketo, Hubspot, or other similar platforms)
Experience with project management and team collaboration platforms (i.e. Monday.com , Airtable)
Knowledge of digital marketing best practices and emerging trends
Strong analytical skills with the ability to translate complex data into actionable insights
A team player with excellent interpersonal skills and the ability to collaborate effectively within a cross-functional, multi-cultural team
Travel to events and / or other Digital Turbine offices may be required from time to time
$74,000 - $112,000 a year
About Digital Turbine:
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers and publishers. Our end-to-end platform uniquely simplifies the ability to supercharge awareness, acquisition and monetization - connecting our partners to more consumers, in more ways, across more devices.
The company is headquartered in Austin, Texas, with global offices in New York, Los Angeles, San Francisco, London, Berlin, Singapore, Tel Aviv, and other cities serving top agency, app developer, and advertising markets. Listed on Deloitte Technology Fast 500 for six consecutive years since 2015 and winner of Austin Chamber of Commerce's Company Culture in 2020.
Digital Turbine is an equal opportunity employer committed to building a diverse and inclusive team. We welcome people of different backgrounds, experiences, abilities, and perspectives. We embed diversity in our mindset, products, and teams to empower an inclusive, equitable, and culturally fluent environment. Building this culture within our teams makes us better collaborators and partners, driving better outcomes.
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