Marketing Operations Manager, Insights & Strategy

Position Overview: Apollo is looking for a seasoned marketing analytics professional to work closely with our growing marketing team. In this role, you will monitor the health of the marketing funnels, enhance performance, processes and technological improvements to maximize program ROI and deliver customer satisfaction, build the analytics framework that will operationalize our reporting capabilities, and proactively identify insights to guide program and monetary investments on the marketing team.

Responsibilities: 

• Be a thought partner to marketers, and guide marketing program and monetary investments to maximize program ROI and customer satisfaction 
• Be the subject matter expert on our attribution software. Create a source of truth to measure sourced and influenced pipeline. Regularly report findings out to the business, and enable stakeholders to self-serve key insights 
• Collaborate with the Business Intelligence team to build new data products, and operationalize data infrastructure. As their main business stakeholder, create comprehensive requirements documents and support engineering builds 
• Through weekly reporting, proactively identify gaps in the rep-led and self-serve funnels. Evaluate how the business is trending towards goals, and advise stakeholders on ways to course-correct
• Assess the impact of marketing programs on downstream metrics like product activation, conversion rates, pipeline generated, and net retention rate. Lead business reviews, identify gaps in the business, and work proactively to find and orchestrate solutions
• Develop expertise in our analytics infrastructure, and be able to certify metrics and definitions with a high level of confidence

Requirements:

• 10+ years in a Business Operations, Analytics, or Strategy/Insights role with expertise in leading complex, cross-functional projects 
• Exceptional analytical experience and strong technical skills in SQL 
• Ability to distill complex insights into clear, actionable steps for the business 
• Ability to build equity with stakeholders, proactively collaborate with marketers to design tracking mechanisms, and influence without authority 
• Strong presentation, communication, and organizational skills