Marketing Operations Manager - Remote

Job Description

Sharecare is the leading digital health company that helps people -- no matter where they are in their health journey -- unify and manage all their health in one place. Our comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone. To learn more, visit www.sharecare.com.

Job Summary:
As a Marketing Operations Manager, you will play a critical role in the development and implementation of digital marketing campaigns reaching, acquiring and engaging Sharecare's enterprise and provider clients. You will be responsible for optimizing multi-channel campaigns, as well as filling and nurturing the sales funnel to provide sales with qualified leads.

An ideal candidate has a strong background in B2B focused marketing with a strategic mindset and ability to execute marketing campaigns. As a member of the Growth Marketing Team, you will play a pivotal role in developing strategy, analyzing multi-channel performance, and applying statistics-based market intelligence to formulate recommendations on optimizing metrics to help drive optimal ROI and KPIs.

Essential Job Functions:

* Partner with sales and marketing managers to plan and manage campaigns across all enterprise and provider audiences.
* Effectively collaborate with business partners across the organization, including sales, marketing, design, and operations
* Develop and execute marketing strategy to target prospects and generate qualified leads, through webinars, events, email marketing, social media and more.
* Create and optimize A/B testing strategy in campaigns.
* Monitor and analyze campaign performance data, including MQLs, SQLs, and translate that analysis into key insights and make strategic recommendations to the marketing managers.
* Identify and communicate how to best execute and measure webinar, email, ads, and other marketing campaigns.

Requirements

Qualifications:
* Bachelor's degree
* 5+ years experience in marketing
* First-hand experience with CRM and marketing automation, preferably Salesforce and Pardot
* Ability to work across multiple marketing channels
* Self-motivated with ability to work with key stakeholders to ensure alignment
* Passion for healthcare and continuous learning
* Excellent organizational and time management skills

EEO Statement

Sharecare is an Equal Opportunity Employer and doesn't discriminate on the basis of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, genetic information, protected veteran status,or other non-merit factor.