Marketing Operations Specialist

The role: 

As the Marketing Operations Specialist, your primary responsibility is to execute marketing emails, nurture programs, webinars, and various campaign tactics within scope of marketing operations. You’ll proactively contribute to the creation and upkeep of audience segmentation, lead process workflows, and troubleshoot campaigns to uphold industry best practices. As an Adobe Certified Expert with a Marketo Engage certification, you thrive on diving into integrated marketing technologies and consider yourself proficient across multiple platforms.

You will: 

• Build and execute marketing programs in Marketo for email campaigns, events, nurture streams, webinars, and operational programs (including list segmentation, setup, and participation in A/B testing and quality assurance processes)
• Create and maintain segmentation in Marketo to support automated nurture, ABM, and lead scoring initiatives
• Build and maintain lead processing workflows in Marketo (including scoring models, flows, assignment/routing logic, and sync to Salesforce)
• Ensure marketing emails adhere to industry best practices/benchmarks, e.g. on deliverability, open rates, and mobile rendering
• Troubleshoot campaigns, email deliverability, lead flow, and lead scoring
• Execute updates to landing pages and resources, in tools including Splash, Uberflip, Vidyard, and others

Why you’ll love this role:

• You have passion for marketing automation and want to use your technical and operational skills to create engaging email and nurture campaigns that drive demand
• You have at least 2+ years of experience with a Marketing Automation Platform (e.g. Marketo) and a CRM (e.g. Salesforce) and want to keep building upon your skills

Why you’re a great fit:

• You’re an Adobe Certified Expert - Marketo Engage Certified Professional
• You have direct experience with B2B or Edtech SaaS demand generation and digital marketing campaigns
• You are knowledgeable and have proficiency in the following systems/tools (or equivalents): Salesforce, Drift, Vidyard, Splash, any data warehouse (e.g. Snowflake)
• You have working knowledge or experience of project management tools (e.g. Jira)

Base compensation: $55,000 - $60,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.