Marketing Operations Specialist

Medica's Marketing Operations Specialist will play a key role in the intake, set up, and management of our day-to-day lead generation marketing campaign data and responses. Reporting to the Marketing Operations Manager, this position will set up campaign tagging parameters for measurement and load campaign parameters into our Customer Relationship Management (CRM) applications. Our Marketing Operations Specialist will also monitor our lead response channels and trouble shoot problems when they arise. Additionally, the Marketing Operations Specialist will support implementation and training of new marketing processes when needed and help maintain marketing technology and automation platforms.

Additional Responsibilities Include:

• Collaborate with stakeholders to understand and collect campaign parameters and tactics and serve as day-to-day administrator of all acquisition campaign data within CRM - connecting with marketing leads to ensure campaign information is accounted for and accurate
• Maintain established campaign taxonomy and structure through Master Campaign, Campaign Name, Campaign Activities and Marketing Identifiers
• Own set up and management of vanity URLs, redirects URLs, and QR codes
• Manage all requests for campaign tracking information including toll free phone numbers (TFN), website redirect URLs and Business Reply Cards
• Manage and monitor performance marketing response channels to ensure proper operation
• Oversee and identify data lists and list purchase as well as instructions
• Interface with IT to establish and maintain secure transfer protocols for sending and receiving data with private health information or personally identifiable information

Qualifications:

• Bachelor's degree or equivalent combination of education and work experience
• 3+ years of experience in marketing, marketing operations and/or marketing analytics
• Lead generation or campaign set-up experience with clear understanding of campaign flow; Must be familiar with data management and response management practices
• Demonstrated proficiency in Microsoft Excel, Word and PowerPoint

Preferred Experience:

• Customer Relationship Management (CRM) applications like Salesforce CRM or Microsoft Dynamics CRM
• Business intelligence applications like Qliksense or Power BI
• Web Analytics tools such as Google Analytics
• Campaign tracking through tools like Google Tag Manager

Skills and Abilities:

• Highly developed people and project management skills, with demonstrated ability to build relationships, present concepts and recommendations both written and verbally
• Exceptional organizational skills, analytical skills, and attention to detail
• Ability to work independently and manage multiple projects and deadlines

This position is a Hub role, which requires an employee to occasionally come onsite to the designated office - Minnetonka, MN - for applicable heads-up work. Frequency is determined by business need as decided by leadership.

The full salary range for this position is $48,600 - $83,300. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to base compensation, this position may be eligible for incentive plan compensation in addition to base salary. Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Medica's commitment to diversity, equity and inclusion (DEI) includes unifying our workforce through learning and development, recruitment and retention. We consistently communicate the importance of DEI, celebrate achievements, and seek out community partnerships and diverse suppliers that are representative of everyone in our community. We are developing sustainable programs and investing time, talent and resources to ensure that we are living our values. We are an Equal Opportunity/Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)