Marketing Operations Specialist

JOB DESCRIPTION
This role is hybrid based out of Austin, TX or Northbrook (Chicago), IL
Marketing Automation serves as the backbone of the Marketing team, delivering planning, governance, and support functions to allow traditional marketing functions to focus on delivering value. Increases marketing efficiency, effectiveness, agility and business contribution through process, infrastructure, marketing technology solutions and measurement support.
RESPONSIBILITIES
Reporting to the Manager, Marketing Automation, the Specialist supports activities to maintain and evolve marketing effectiveness through the organization of process, technology, and human resources, allowing marketing to efficiently scale with quality and consistency.

• Accountable for the performance and results within own discipline or function.
• Maintain scalable processes within Marketo that guarantee best practices.
• Support external and internal marketing technology stack analysis projects and activities.
• Support Marketo integration and migration projects and activities for acquired companies.
• Utilize existing and develop new cross-functional working relationships with peers across the organization with business units, client services, sales, operations and finance.
• Support the ongoing analysis of marketing investments, pipeline impact and goal setting to the Marketing leadership team.
• Support all of Marketing Operations areas including MAP (Marketo), CRM (Salesforce) administration, lead scoring, nurture, lead management, campaign tracking, database health, targeting and segmentation plans, and alignment with sales operations.
• Support analytics projects and activities to support team performance objectives.
• Support projects and activities on visibility and analysis of results; provide analyses and interpretations of campaign data and market insights to identify key drivers for improvement.
• Support projects and activities on planning, budgeting and forecasting for the Marketing department.
• Support optimization projects and activities for website and funnel related activity.

Total Rewards: All employees at UL Solutions are eligible for bonus compensation. UL Solutions offers a generous 401k matching structure of up to 5% of eligible pay. Additionally, we invest an additional 4% into your retirement saving fund after your first year of continuous employment. We provide Healthcare Reimbursement Accounts and Health Savings Accounts that UL contributes to twice per year! Depending on your role, you can work with your manager on flexible working arrangements. We also provide employees with paid time off including vacation, holiday, sick and volunteer time off.
#LI-Hybrid
QUALIFICATIONS

• Minimum two years of related experience demonstrated competency.
• Strong written and presentation skills.
• Marketo Certified Expert strongly preferred.
• Project planning and strong analytical skills.

ABOUT US
A global leader in applied safety science, UL Solutions transforms safety, security, and sustainability challenges into opportunities for customers in more than 100 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth.
The UL Certification Marks serve as a recognized symbol of trust in our customers' products and reflect an unwavering commitment to advancing our safety mission.
We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future.
From the adoption of electrification to the enablement of 5G and new mobility, we collectively look toward new frontiers, working for a safer world. Our science is your advantage.
Mission: Working for a safer world