Marketing Operations Specialist

Introduction
As the Marketing Automation Solution Architect you are responsible for the design of secure scalable and reliable solutions that interpret data-driven behavioral triggers and orchestrate cross-channel activities to drive engagement by providing personalized customer experience across various channels.

You translate business requirements into technical deliverables that guide implementation including reference architecture functional specifications and tech ready acceptance criteria for user stories. You will support the overall marketing automation strategy by defining the architecture that implements data-first best practices.

Your Role and Responsibilities
The Marketing Operations Specialist will be responsible for being a bridge between platforms proactively discovering and thoroughly understanding needs and translating requirements between the two systems. When successful both platform teams will view them as an extension of their team with the detailed understanding to identify opportunities provide requirements lead development and test the enhancements to improve data flow. The Marketing Operations Specialist will work closely with the Product Managers of both systems (IBM Sales Cloud) to support all aspects of partnership between our Marketing Automation Platform (Marketo).

Your responsibilities will include but aren’t limited to:

• Initiate innovative ideas about how to bring the systems closer together.
• Assist with 3rd party integrations testing and POC.
• Identify best practices for how to use the two platforms to guide marketing teams for better results.
• Have regular cadence of updates to associated platform team about Marketo updates and regular updates with Marketo team about the associated platform updates so that both teams are kept in sync.
• Triage and troubleshoot operational issues and optimize lead routing processes for scale.
• Build relationships with internal stakeholders to understand their goals their challenges and develop a plan for how operations can best help.
• Timely resolution of Service now ticket on Client interest query or Data issues.

#ISAICHQMCC24

Required Technical and Professional Expertise

• Growth minded and eager to continuously learn and stay on top of industry and technology trends.
• Experience managing Marketing Ops process including lead management database management segmentation and field mapping.
• Data-driven with a passion for sales and marketing alignment process efficiency and continuous improvement.
• Strong problem solving and attention to detail with a strong sense of curiosity and passion for metrics and a customer service mindset.
• Excellent communication skills and the ability to explain complex topics
• Experience with marketing technology platforms such as Marketo digital asset management tools or related

Preferred Technical and Professional Expertise

• Bachelor’s degree in Computer Science software engineering or other related
• technology degree.
• 5+ years of experience as an Marketing Automation/Operations or Business Analyst preferably in the software industry with a track record in designing and implementing enterprise marketing automation solutions (e.g. Salesforce Marketing Cloud Marketo
• Eloqua) or the equivalent combination of education and experience.
• Experience implementing technologies and platforms such as Salesforce
• Marketing Cloud Snowflake Veeva Digital Asset Management.
• Ability to clearly articulate requirements identify gaps mitigate issues and reach
• consensus across cross-functional stakeholders with varying needs.
• Experience working in an Agile environment developing structured approaches
• to problem solving and working and effectively communicating across teams of
• developers other architects and business leaders.