Marketing Operations Specialist-Engagement

Marketing Operations Specialist - Engagement

Help improve the user experience and engagement of our users across Hearst's iconic news brands.

Seeking to engage an experienced Marketing Operations Specialist to join the Digital Marketing Operations team. In this role, you'll support the Marketing Engagement team by helping produce and deploy marketing emails and onsite units for Hearst Newspapers subscribers.

What Will You Do?

• Work with the Email Operations Manager, assisting in the setup of email marketing campaigns utilizing Salesforce Marketing Cloud® and Sailthru® which includes the creation of journeys, the configuration of data extensions, managing the testing and deployment process
• Work with the Onsite Operations Manager, assisting in the configuration and production of onsite campaigns utilizing BlueConic which includes setting up business rules, scheduling, and monitoring campaigns
• Work with Subscriber Engagement Senior Manager on launching new and maintaining existing campaigns, such as subscriber on-boarding, personalization and dunning
• Report on campaign metrics regularly and provide recommendations on areas to test/improve.
• Own responsibilities related to the setup and management of Newsletters for all markets
• Simultaneously manage multiple, high-volume email delivery and onsite projects through a multi-week testing and deployment cycle
• Collaborate with internal partners to gather requirements and communicate relevant project details to deploy successful campaigns
• Deliver quality work by adhering to testing procedures and quality checkpoints throughout your process
• Knowledge of CAN-SPAM, CCPA & GDPR rules and regulations
• Configure and deliver email and/or onsite campaign reports for internal customers as needed

What will it take to be successful?

• At least 3-5 years working in a marketing operations role

• Hands on experience working in Salesforce Marketing Cloud or Sailthru is preferable or extensive knowledge ofother ESPs
• Ad-operations like experience in setting up campaigns
• Meticulous, detail-oriented, and capable of handling a high volume of work to support marketing efforts
• Comfortable editing HTML, CSS, JS
• Process & workflow management experience
• Proven ability working with cross-functional teams and collaborating with internal business partners to deliver high-quality results.
• Self-starter that is able to work independently with little oversight and adaptable to changing priorities
• Sense of ownership and pride in your performance and its impact on the company's success

The annual base pay range for this role is between $70,000 to $85,000.

As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment are fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Newspapers will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.

]About Hearst Newspapers

With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, marketing services businesses, and entertainment businesses such as King Features Syndicate.

At HNP, we are investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools, evolving platforms - to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger - Your Headline Awaits!

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